40:09

In this interview, host Vlad Moskovski talks with Logan Shimmer, founder of Shimmer Labs, about applying AI to automate workflows for Main Street businesses. Logan shares his personal journey from tinkering with Legos in middle school to engineering, manufacturing, marketing automation, and finally helping local small‑business owners reclaim time through AI agents. He explains how Shimmer Labs differs from larger‑scale automation projects by working directly with owners, enabling rapid, low‑budget iterations that deliver tangible results in days. Logan describes his practical prompting framework—role, context, task, format, constraints—and how he uses a constantly‑on Mac mini to run specialized agents (finance manager, Scrum manager, etc.) that give bidirectional feedback and help him improve productivity. He emphasizes teaching clients to “fish” by providing courses, office‑hour seminars, and prompt cheat‑sheets, rather than just delivering solutions. Improv training informs his communication style, helping him reset expectations and guide conversations. The discussion also touches on the hype versus reality of AI, trust erosion in media, the importance of community and in‑person relationships, and the future vision of expanding Shimmer Labs to serve nonprofits and broader communities. Logan concludes with a responsibility reminder—great power requires great responsibility—and advises listeners to keep the human in the loop and use AI mindfully.

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