Award Winning #keynote on #entrepreneurship Everybody Only Sees the BMW - Truth on Entrepreneurship

26 Oct 2022 · 2 min

Watch on YouTube

1:48

In this award‑winning keynote, the speaker addresses the unique challenges faced by service‑based entrepreneurs—particularly women coaches, healers, and trauma workers—who sell themselves rather than a tangible product. She highlights common pain points such as lack of boundaries, fluctuating prices, and difficulty asking for sales. The talk then offers a three‑step roadmap to move from that “hot mess” to a sustainable business: (1) invest in personal and professional development by seeking mentors, joining business groups, and consuming abundant free resources; (2) examine and transform one’s relationship with money, recognizing limiting beliefs that surface when revenue becomes uncertain; and (3) adopt a mindset shift from a cushioned corporate environment—illustrated by her own experience at a well‑resourced law firm—to the reality of running a solo venture. Throughout, the speaker uses a conversational, persuasive tone, encouraging the audience to set clear boundaries, price confidently, and view continuous learning as a core business investment.

Chapters

This is like a charity. And this is the case with so many service-based entrepreneurs, the coaches, the healers, the trauma people, that where is— you're not selling a product, but you're selling yourself when you are the business, right? Especially the women in the room, right? Because we're so nurturing and we're so heart-centered, and so we have no boundaries. People come up with our soft stories and our prices are fluctuating, right? We have trouble asking for the sale. We have trouble, like, saying what our prices are. It's like, what's the price? Well, right? That's what makes it actually hard. Next up, please. And so I want to actually share with you now what really got me over on the other side of all that hot mess, okay? Number one is that you've got to invest in yourself, and you've got to invest in your learning. For me, it was like discovering coaching and coaches and getting to business groups, right? And at the very least, or at the earliest you can, if you can ask You get a mentor involved in the picture, even better. But there's tons of books out there. Tony Robbins, everything out there is free for him. I mean, there's everything that's on the internet, right? There's no shortage of information, actually, how to run a business, how to change your mindset, how to become who you actually want to be. That's very, very huge, even the mindset. Number 2, oh my God, you have to look at your relationship with money. Let me tell you something, you'll never realize you have a money issue, you have like limiting beliefs around money, until you start running a business and you're like, there's no money coming in. Because when I was working for that law firm, fortunately, a day. It was a very, really nice firm where literally everything was provided for me. I had a secretary, I had a paralegal, I had an accountant on staff. Um, my lunches were usually bought from expensive restaurants. Bagels were always bought in on every Friday. Like, I mean, literally everything was there. Like, with garage