exposing Davie Fogarty: how he scaled his coaching to $1M/mo

So guys, in this video I'm going to be breaking down a funnel which is not doing $50K a month, not even $100K a month, but a freaking million dollars a month and actually more than million dollars a month. So you guessed it right, I am going to be breaking down Davey Fogarty's $1 million a month info funnel. Uh, so how he's making more than 7 figures per month selling info or mentorship online, and I'm going to be going over step by step how he is getting high quality traffic because Most of the people, they get traffic, but they are unable to attract the right quality of people that they need to sell. And then the next step is getting leads, and Davey Fogarty is a genius at it. He is not wasting even a single lead. It's quite interesting, and stick with me, I'll let you know how if you have a big audience, you can extract the juice out of it, like from every single lead. And the last thing we are going to be cover is sales process. So the process after booking in a call to actually closing them, how Devi is doing that. So let's jump straight into our video. So first step and most important of all is getting traffic. Let me pull up my red pen. Okay, so how Devi is getting consistent high-quality traffic. So Devi mastered omnipresence, and what omnipresence is is actually having a decent amount of social media presence on different, different platforms. So for example, let's say you have a decent audience on Instagram, then on YouTube, then you are also going on podcast, you are writing threads on Twitter, and you are also repurposing the content on LinkedIn. So repurposing is a really good thing, but not in the start. So if you are starting, I'll suggest you to stick with 1 or 2 platforms at max.. But if you have a pre-existing audience, then you need to diversify it. You need to have an omnipresence. How Davey is doing that, it's literally amazing. So first, let's cover— I'm going to cover his Instagram. So Instagram and TikTok, he's not trying to, you know, hard sell you something. He's just posting his lifestyle stuff on his main Instagram account and Let me just make the thickness a little bit low. So perfect. So he is basically posting lifestyle stuff, uh, as you can see here, like traveling and his photos on Shark Tank and traveling, traveling, traveling, photos with friends and another entrepreneurs. So he is actually treating it like a personal Instagram, personal typical Instagram that we saw online. And then here comes the content part. On his main Instagram profile, in the reel section, he is posting a lot of, lot of, lot of reels from his Shark Tank and from his podcast clips. So he's not, you know, specifically recording, sitting down a video and recording for Instagram. No, he's just repurposing the content from Shark Tank and his podcast clips and then his long-form YouTube videos. And you can also do that if you do not have that much time specifically for Instagram. You can just hire an editor and post clips. It actually works amazing. So you can see 94,000 views, 300,000, 2.4 million, 109,000 and 45, 86. So Devi is doing a pretty Good job here. And he is also promoting his free course, which is like a lead magnet, but we are going to be going over in the next part. So let's take it to the traffic. Now his main Instagram drives a lot of traffic, but there's something bigger than that, which is multiple clipping pages. Just like Iman Ghazi, Devi had multiple clippers working for him. And what the clipping pages are doing, they are posting viral and trendy reels. So you know that motivational types, lifestyle vlogs, and trending songs and trending edits on Instagram. So these clippers will take a specific part or just add different, different parts from his long-form YouTube videos and turns into a little story or a message in each reel. So chances of them going viral is actually increases if we are using storytelling. So basically they are posting top of funnel content, viral and trendy reels, and getting a lot of, lot of, lot of attention. And the main goal of here is attracting young audience because, you know, person who is doing 100K a month is not on Instagram following motivational pages, right? So the main goal for this clipping pages is to attract and get as much traffic as we can. We are not looking for quality, low quality, high quality, just getting as much attention as we can. While on his main Instagram, he is posting lifestyle photos and clips from his Shark Tank and all. So if somebody is visiting his profile for first time, he'll be like, oh, this guy is on Shark Tank. Like, it builds an instant authority and credibility in the mind of the viewer. So that's it about Instagram and TikTok. So basically, short-form content Now let's move on to written content, which is LinkedIn plus X, and he is doing the same stuff on LinkedIn and also on X. So just repurposing. So if he made a post for Twitter, he is also going to repost it to LinkedIn. And that's easy. If you are posting on Twitter, you can just copy paste it on LinkedIn. And on LinkedIn, he's just posting just raw business content, how you can grow your e-com store or e-com brand and Actually, it's a smart move for Devi to move on to LinkedIn because on LinkedIn there are basically executives and high-level e-commerce entrepreneurs because LinkedIn is a business platform, right? LinkedIn is all about business. So if you have an offer which is mainly around executives and high-level entrepreneurs, you just need to use LinkedIn. And it's a hack if you use LinkedIn because nobody's using it. Nobody is taking LinkedIn seriously and it's a goldmine. Even I I closed my first couple of clients from LinkedIn. So you can see that pure raw business content, middle of funnel content. The main goal here is to provide as much value as Davey can so that it can build an insane amount of trust in the eyes of the viewer. So this, like some of his recent posts, so you can read like, I've rescued dozens of struggling e-com businesses over the years. Instantly getting attention of e-com founders or entrepreneurs. And if you look at this, uh, these are hooks by the way. So the first thing they are gonna see onto their post, you are only 6 steps away from doubling your revenue. So like just raw business content. Now let's move on to his main source of high quality traffic, which is YouTube. And YouTube is quite interesting because Davey is not trying to get attention here. It's like, you see, Brest Scales, all of his videos is 20-year-old buying a Lambo or crazy watches and Miami house and all like basic lifestyle stuff, uh, flashy lifestyle and all. So he gets attention from everybody. Now, Davey is doing exact opposite because Davey does not want to attract low-quality people, people because his offer, nobody, like not anybody can afford it. So to do that, we need to attract high quality audience. How we attract high quality audience? By just posting high quality content, middle of the funnel, super valuable long form videos. Like nobody comes closer to this format. If you are starting out and if you want to build trust in a shorter amount of time, just post long form raw YouTube videos. Which actually solves a real problem for your ICP. That's a hack, like a literal hack in today's YouTube video. You don't need to overcomplicate it. So let's take a look at Davey's YouTube. So middle of funnel content, how to— wait, what's the title here? How to Grow Business Fast: Tips from an $850 Million Founder. You see, instantly he's attracting business owners. So you can say it's a middle of funnel video. And the next video is I Try Saving a dog supplement business from going bankrupt. Who's going to watch it? Just imagine who's going to watch it. Mostly e-commerce founders or dog supplement business owners like the entrepreneurs who run something like e-commerce or related to supplement business. That's why it is middle of funnel videos. And Davey, if you take a look from time to time, he keeps posting long raw like videos to give as much value as he can. Because I think, in my opinion, these videos gives Davey the most amount of high-quality leads. So you can just copy-paste the content strategy: post long-form raw YouTube videos. And his latest video, uh, like He just released this a day ago after me recording this. He actually posted an 11-hour long e-commerce course. So what do you think? So you need to master long raw form content and you can take a look at Davey. He is getting insane amount of traffic, not insane, but actually good amount of traffic for middle of funnel videos. Because if we are posting middle of funnel videos, we are not looking to get attention. We are just looking to get leads and I'm sure this 42K views have gotten him a lot of, lot of high quality leads. And his whole channel revolves around e-commerce because that's what he do. He does not post any, you know, super flashy lifestyle or top of funnel content. So yeah, you can also implement it in your business. Just start posting valuable videos, long videos that actually solves a problem for your ICP. Another thing Devi is doing is buying attention, basically running paid ads on Meta. I don't know about TikTok, but he is running a lot of, lot of ads on Facebook. So you can see currently he had like 190 ads active. So yeah, like that's a lot. And that's the thing, guys, if in coaching businesses there's a point when organic content like hit a peak. So you can hit 100K a month, even 200K, 300K a month. But there's a time will come when you need to run paid ads, paid ads, sorry. So you need to run paid ads. And Davey is doing a lot of it because he had dialed in his offer, his VSLs, and he— you only need to run paid ads if you dialed in everything. Because if you are not doing this, you will burn out on a lot of cash and you will say that Facebook ad does not work. And some people I know, they spend $40 a day and they think why they are not getting results. Let's see Ad Divi. He had 190 ads active right now. So you need to test a lot if you are running paid ads. And let's take a look at like he's testing different, different creatives, different, different copy headlines. Every single thing. And let's take a look at one of his ads. So the hook is, after scaling my own Shopify brands to over $850 million in lifetime sales, that is the hook. And I think that is the best hook out there. If you have an authority, you want to use it. And the level of authority that Devi had, it's unmatchable. And I think that's why he's getting insane amount of results. From paid ads. So me and other 9-figure e-com experts are mentoring million dollars and growth inside Daily Mentor. He is breaking down his offer. So what he is doing, and now he is building credibility. So they combined it, $2 billion in sales and like 50 million units sold and all. So this, these numbers are not low, like they are top and numbers in the industry. So if you are an e-compounder doing $100K a month, you— David basically like instantly catch your attention and then instantly builds trust. And then he's basically showing what you'll get inside the mentorship. And here's the video for it. And his like testing is really important. Some videos are well edited, some videos are raw where he's just talking head ads, some videos are photos. And like a lot. So you can have an idea, like he is testing 190 ads. So it's a lot basically. Now tips for you guys, if you are just starting out or if you do not have that much traffic coming in, if you do not have a budget to run paid ads, you don't need to run ads in the beginning. As I told you before, just focus. And also don't need to focus on too many platforms, just stick to YouTube, raw long form, plus Instagram. Just Focus on these two platforms and you'll be good. You'll be— you can easily do more than six figures a month in profit or cash collected if you master these two platforms and then start building your lists. If you are a first-time coach or first-time entrepreneur selling info, start building your email list, your community, anything. So as soon as you start getting some traction, you want to build your list. That's it about the traffic and Yeah guys, if you are struggling in your coaching business, just focus on getting more traffic because more eyeballs means more money, simply. But that's not always the case. Sometimes the offer can be improved and all, but we will not go into that. Second thing, how Devi is getting high quality leads and also squeezing out the juice out of it from low quality leads. We are going to be going over that. So first of all, on his main Instagram, we can see Davie is promoting a free course. So DM me, learn for free course or one-on-one mentoring. So he has a setter. So if you message free, the DM setter gonna reply you and have a conversation with you. And I had a conversation with this setter. So let's see, it's basically an automation, and once you qualify, a setter is gonna take on the conversation. So, uh, As soon as you message free, you will get this message. And if you say you want it, Devi is gonna say you to follow. And if you follow, Devi is drop a link to his free course, which is this. So once you click on it, once you have a conversation, you follow Devi, you do all the things which is in automation, you will get redirected to this landing page. Where he is actually promoting his free course. So we'll get into that in a second. Now let's take a look at his YouTube video description. So video description, uh, you can see like, I don't sell to beginners, get my 100% e-commerce free e-commerce course here. So you can see he is pushing the free course a lot, and you can also do it because free course is the lowest amount of ask that you can make via an audience. And if you have the level of trust that Davie had via his content or social proof, you are gonna kill it if you are running, you know, a free training VSL or a free training funnel. So second thing he is promoting is his Discord, which is like the same. So free course and free Discord. And when you click on the Discord, he is collecting your name, your email, and your number. So you are basically joining his list via joining his Discord community. That's it. And once you join the Discord community, everything is free, but he had an upgrade option available, super low ticket offer, $4 a month, I think. Yeah, so $4 per month and you will get access to his premium community. So I think he sometimes he does personal like advices and all on his free community. So that's it. Like Having $4 a month community, now you will have a question like, what $4 a month bring in? But if you have the level of traffic that Davey had, $4 a month can actually make a huge impact. It can cover your ad cost that you are running and everything you make back out of Facebook ads is just your pure profit. Okay, so Discord, I explained the Discord and now let's take a look at his free course because free course he is pushing it everywhere. Why? Because first of all, he is an investor in a lot of companies. And let me just show you, let me just show you. So this is his VSL. He's just telling that, hey, it's free and it helped a lot of people and like 9 million years created social proof and all. And it is only for the people who are, you know, just low ticket buyers, not his ideal audience. So let's say you are a 15-year-old kid watching and you wanna start ecommerce business watching Davey Fogarty, he had this free course that you can access, but first you need to upgrade to his softwares and affiliate links, collecting same name, email, and phone number. And then, uh, he is selling you for his softwares like Shopify and another softwares like some of our affiliates and some of them is investor. So that's it. Now that's the best quality of use cases of low, low quality audience or low ticket offers. And from his low ticket offers like this and this, a very few people will join his mentorship because let's say your first time watching Debi, you do not trust him that much. So you'll be like, okay, let me try his free stuff, and if it makes sense, I'll join his, you know, mentorship program. So that's it. Like, very few people will also upsell to the high-ticket offer, but the main genius strategy here is not wasting a single lead. You want to start an e-commerce business, no matter if you are 16, you are making $0, $10K, $20K, $50K, Devi is giving you a free course. How you will access to it? By upgrading to software and his affiliate links and his own companies, like the software that he built. That's it. And another thing is $4 a month community where I think his main goal is just to cover, you know, the ad spent. So that's the genius strategy. Now let's get on to the main juice, why he's running ads and what's his main offer. So his main offer is his mentorship, one-on-one mentorship. And you can guess by the name, one-on-one mentorship is, I think it's more than $10,000. So every single ad I showed you, 190 ads he's running to like this landing page for mentorship. You can also take a look at his YouTube video description. In every video description he had link to his mentorship. So let's take a look at the landing page. Fast Track Your Growth is at e-com's most powerful community. So it's like a community where you will get weekly access to the coaches. Uh, so yeah, you see there are a lot of, lot of coaches that Davey had inside his community. We got a CTA right out in the hero section, and then, trusted by 300+ 7 and 8 figures founders. He is building social proof or trust instantly. Okay, now if we scroll down, here are some testimonials and what you will get inside the mentorship. So typical landing page. I am not gonna explain you each step because You know, like on a landing page there's a VSL, there is social proof, there's a CTA and all. So yeah, if you, if you want to know more, just look at my previous YouTube videos. I explain it. So if you click on the CTA, any of the button, so it can be this and it— oops, it can be this. You will be redirected to, you know, qualifying questions. And after qualifying is another thing. If you do not qualify, if you are not making, I think, 6 figures a month, That's his qualifying criteria. Sorry, he will just redirect you to the free course, and if you qualify, they will prompt you to book a call with their team. And from there, a setter and closer takes on the process. And that's the genius part of this strategy, guys. Big audience— if you have a big audience and if you want to make the most out of it, you want to have a low ticket offer and a super high ticket offer, just like Devi. Super high ticket offer more than $10,000. So Devi is specifically selling to e-com founders who are doing 7 figures a year. Okay. And then he knows that 99% of the people out there watching his videos are not doing it. So he had $4 a month community and a free course using his softwares and affiliates. So he is making the most out of his audience. Okay guys. So I think you get the point. Now the last part is conversion. How he is converting. As soon as you submit the form and if you qualify, the setter calls every lead within 1 hour. And within 1 hour is really important, guys, because there's a study done by Harvard. If somebody's opted in for your thing, it can be free, it can be paid, and if you call them within 1 hour, the chances of them picking up the phone and then booking in a call with you are drastically higher And if it goes like, if you calling every lead after 2 hours, it exponentially decreases, like exponential. The graph is not linear, it decreases exponentially. So take care that if you are selling high ticket offer, your setter is gonna call every qualified lead within an hour. Then he books a call in the calendar and then a group with a setter and closer gets created instantly and the setter gonna send some more social proof. It can be your VSL, it can be your best or biggest case study so that before the call you have the highest amount of chances for closing them and send some more social proof. And after that, the pre-call flow starts. Now the pre-call flow is really easy and it's really important. I know a lot of coaches who's not doing that and actually their show up rates are really messy. If you follow this process, I'm guaranteeing you your show up rates is gonna be higher, 70, 80, sometimes even 90% if you have a super warm audience. So the setter is gonna send a confirmation 24 hours before the call, and after the confirmation, you will get a reminder 6 hours before the call, and second reminder 3 hours before the call, third reminder 1 hour before the call, and the last reminder 5 minutes before the call. So you have the highest amount of chances of prospects getting on call with you. Now you will jump on a call with this closer. So either you closed or they make some objections that they need time or it was a no-show. In that case, the setter is going to follow a 7-day follow-up sequence because we do not want to waste a lead who showed that much interest in our offer. And yeah, like this pre-call flow and the 7-day follow-up sequence is all about squeezing out of every single high-quality lead. So that's it, guys. That's it about Davey Fogarty's Million Dollars a Month Info Funnel. And if you want my help implementing, you know, some of the systems that I talked about in the video, or if you are a coach or if you want to start a coaching business, you can just go over to first link in the description. And yeah, I think that's it. Hopefully this video helps you. So bye-bye. Take care.