exposing TJR Trades $47,593/day coaching business (lowkey genius)

How this 23-year-old trader makes $1.1 million every single month posting brain rot content. So in this video, I'll break down exactly how TGR is making over a million dollars a month with his coaching business by using short-form brain rot content that we all know, right? So you will learn exactly how he's posting brain rot content that sells $6,000 offers without any problems and objections with his entire content funnel breakdown. Then I'll show you how he's getting high-quality lead flow without pushing his offer or being salesy all the time. So I know you've probably seen those traders or sales coaches. So whenever you look up to their stories or open any of their YouTube videos, they are already trying to sell you something like their high ticket offer, their low ticket product. You get the point, right? But TJR is not doing it, but still he's able to pull off million dollar months, right? And then I'll show you why he's running a new funnel. So prior to that, he's running the traditional VSL call funnel, but recently he shifted to a 3-day event. Like they are doing an event in November, so I'll also break that down for you. And then most importantly, how you can copy all this, all the content systems and for conversion systems, and implement in your info coaching business, right? So my name is Lucky, and from the last 2 years I've been helping coaches and creators start or scale their info coaching businesses. So if you are looking for help to start or scale your info coaching business, click on the first link in the description and you can book a one-on-one with me, right? Enough yapping, right? And let's get into the content. Now, content is always be the most important part of any coaching or info business because Like, every sales process will only work if you have enough traffic. So he's smartly using short-form brain-drought content, right, that you've probably seen on TikTok, on Instagram, to build awareness, to get as much views as he can, right, to build awareness, and long-form YouTube videos to nurture his audience. Now, when it comes to, you know, posting short-form content, there are two major platforms, right, TikTok and Instagram. Now, for the sake of this video, we will not go into TikTok. Because when it comes to convergence, TikTok is not that good. Like, it doesn't even come closer to Instagram. TikTok is good for building brand awareness. Like, going viral on TikTok is way, way easier than on Instagram and YouTube, right? So let's start with his Instagram profile. Now, without going into any breakdowns and all, I firstly want to be honest with you. Like, his personal brand on Instagram has 1.3 million followers. So this also plays a huge, huge part in him doing million dollars a month with his coaching, right? But let's start with his brand associations on Instagram. So on Instagram, he associates— like, his brand associates with financial freedom, materialism, luxury cars and watches, traveling, being funny and relatable, which is important, which is what makes TJR TJR, right? So being funny and relatable are the two most important things said. And then also motivation, like motivating his audience about how they can change their financial life and all, right? And if you talk about the content breakdown, first of all On the main page, on the home page, all he is doing is posting lifestyle photos, uh, travel photos, photos with his cars whenever he buys new cars and all, right? In parties and Kill Tag drops. Kill Tag drops, by mean he has a clothing brand named Kill Tag, and whenever he drops like new inventory or new products or something, he will drop it on this like carousel format. You get the point, right? But for the coaching part, like the making money million dollar months, is mainly related to posting reels. Now if you take a look at reels, he is really consistently averaging around 4,000, uh, like 400,000 views every single day. So you can see like 160, uh, 634, 374, 222, uh, 520, 680, and you get the point. Like he is crushing it with short-form content. So let's break down his strategy. First of all, he is averaging around 400,000 views every single video, which is a huge number if you are posting like insane volume of content that TJR is doing, right? So he is posting in very, very high volume that most of the info guys or the coaches don't even think of. So he's posting 2 to 3 times a day, right? So it is like 90 to 100 reels every single month, new reels. So he's just doing insane amount of volume, and on every single one of the reels, he's averaging 400,000 views. So that is honestly a really big reel, right? But how he's even able to do 2 to 3 times a day? Because like, for us, for normal people, doing one reel a day is almost impossible, right? If you have like real business by the side. So what he is doing, he is mostly using the raw format. Now you can also see it in this, all of these videos, there is no editing, there is nothing. Like, these are literally shot on the iPhone, right? So he took a phone, recorded the video, and then literally posted, maybe adding some sounds and all, like default, uh, TikTok music. You get the point, right? So this is only possible if you are doing raw format. If you want to do those hyper-edited reels, you will all day be making Instagram reels, right? So don't go that. If you want to do high volume, always go for raw format. Then he is posting way more top-of-funnel content than others because again he is using the raw format. So he is able to yap about anything, right? To be honest with you, he just Picks up his phone, yep about something, post on Instagram. That's it. So he's doing way more top of funnel content. That's how he's able to attract millions of new people every single month into his funnel. Because the more new people comes to your funnel, the more, you know, there's a percentage conversion rate, what we call. So let's say if your conversion rate is 1%, which is like for TJR will be huge. So, and you are getting million views every single month, and 1% would be, I guess, yeah, 1,000. So 1,000 new customers, which would be like hundreds of millions of dollars, right? That is not ideal, but you get the point, right? The more new people come into your funnel, the more money you make. And again, no call to action in the reel because you can't do any call to action in a top of funnel reel, right? It is the same as like you are in a Lambo and you are telling, hey, buy my course. You are in a penthouse and you are telling, hey, buy my course. This is like the biggest red flag you can do in 2025. So no call to action in reels and not flexing in every single reel. Like most forex traders or crypto gurus, he is not doing like very, very flashy stuff. And I saw some pages, every single one of the video, they are either in a crazy car, in a crazy place, spending ridiculous amounts of money, right? So this, this thing doesn't work anymore. What I guess, like, people kind of takes it as a red flag if you are flexing too much in every single one of your video. So TGR is not doing it. So if we conclude it, averaging 400,000 views with very high volume of content, 2 to 3 times a day, And the repetition and that high amount of volume is also a major part of him doing million dollar a month with coaching, because the more content you put out, the more eyeballs you get. This is like a simple equation, so nothing complicated in here. And let's break down his content formats, the formats he is mostly using on Instagram. So first one is obviously starts with Brain Rot, where he's just posting anything. Like, to be honest with you, he is mostly using voiceovers Um, you get the point where you have a viral TikTok and then you voiceover, you record yourself, and then you post it on TikTok or Instagram. Then he's doing weird things. Again, you get my point what I mean by brain rot. That's usual brain rot, right? Then he's doing some amazing dance steps. I hope you've probably seen them, right? So this is, uh, his main content format, which is brain rot, and more specifically doing voiceovers, weird things, and crazy dances. Then second format here is spamming is talking head videos, like raw talking head videos. Just it feels like you are literally FaceTiming him, right? So, uh, on raw talking head videos, mostly he's doing trade updates. If a trade updates, by mean trade highlights of maybe of the week, of the day, and if he had any something, you know, special in a trade. So maybe he lost a huge amount, maybe he win a huge amount, right? So trade updates, then talking about his goals, talking about the stories, talking about his maybe future or past. But talking like about his personal stuff, what he want to do in life, what he went through in life, right? Then he's posting motivation and mindset stuff. So you get— yeah, you can see that. You already exactly know what you need to do, but you need just need to take action. So this is basically the mindset and motivation kind of things. So just literally picking up the camera, uh, just yapping about something and then posting it. That's what I mean by raw talking head videos, right? Then he's also flexing it, and in flexing I mean, maybe flexing his house, flexing his cars, flexing his huge profit week, right? It can be anything, but flexing usually means, uh, showing his wealth, right? And there's nothing wrong with it, right? And then lastly, jokes. So these are like— these all formats are in the raw talking head. So there is no editing, there is no crazy cameras, nothing, just him and his iPhone. The third format he's using is obviously trade highlights, where he is literally sharing with like the screen recording of what happened that day or in that trade. So it builds proof like, hey, he knows what he's talking about. I'll go more into that. And last format is transformation and edits. So this is like those hyper-edited transformation or kind of, you get like motivational deals, right? So you can see that, right? So this builds proof, authority, and relatability. Relatability, I mean that, hey, I was like where you are when I started 4 years ago. 'And now I am living your dream life.' So I am literally the proof of what you can do. So that's how you become relatable. Like, you relate to those people who are watching you. Like, obviously they are beginners, so you relate to them by telling your transformation, telling your story, how you become what you have become today, right? But let's break down these two formats more because this is really interesting, where most people cannot get enough views by spending 3 days on a single reel or editing. TGR is doing completely opposite and crushing it with short-form content. So, uh, these formats is what differentiates TJR from other gurus, which is brain rot and raw talking head videos. Because I bet you, you haven't seen any big guru doing this kind of stuff that TJR does, right? Doing crazy dances, weird things, voiceovers, right? So this is what differentiates from TJR. So you can see it's his USP, unique selling proposition, and that's how you differentiate yourself from others, right? You don't need to, you know, reinvent the wheel. You don't need to do some crazy things. You just need to use your brain a little bit and you will be easily able to find your own path. That's how TGR is doing it by posting, uh, mainly I would say like the brain rot content he's posting. That's what differentiates him, that what makes people like him more, right? So first of all, this is top of funnel content because this has nothing to do with trading, nothing to do with business, right? So it attracts a lot of new people into his funnel. That is his main goal with Instagram, obviously. But still, brain rot and raw talking head videos of more sort of brain rot content attracts like different, different kind of audiences to your funnel every single month, right? So that's why it's a top of funnel video. Then the raw format, it's more personal. Sorry, I'll show you. Okay, that's better. So raw format, it's more personal, right? You build a real connection while talking to them. It doesn't like, you know, 5 sound effects within the first 5 seconds, 10 crazy animations, and visual hook and all. You get the point. It's really raw format. So it is in the complete contrast of what most guys are doing. So it's, you know, it's still a point that if you are doing opposite of what everybody is doing, then you will obviously be getting different results. So it's more personal, feels like he's talking to you. And then he's not flexing in every single reel, which can be a red flag. Like, if you are flexing in every single post you are doing on Instagram, which leads obviously to be a guru or maybe scammer, right? So he's also giving trade updates every week or sharing some insights which builds his authority, because that's why he's not posting, uh, he's not flexing in every single reel. Plus he's also giving you some sort of value, like it's not actual value but still some mindset stuff, some proof that how much money you have made this month, this week, or today trading. Obviously makes a huge difference if you are only posting like those flashy kind of things, right? So you obviously, he's doing top of funnel a lot. There is no point or doubt here, but he is still doesn't come across any red flag because first of all, he is coming across something who's likable, you know, who's likable as a person, who is funny, who is relatable, right? So that's what makes him TGR. And then he's not flexing, that is again USP, because most of the forex traders and crypto gurus, you know what I'm talking about, right? I don't want to go into that again. And lastly, he is giving trade updates and sharing insights or highlights, which builds his authority. And trade highlights also, I showed you that if you are giving trade highlight, it builds proof in the new people. Like, obviously your old followers or old people watching you from a long time, they already know you. But with short-form content, millions of people get to know you every single month. So it builds trust in them that, hey, he know what he's talking about, he is someone, right? If you show them that, hey, I made $400,000 this month with trading, they'll obviously be more interested in watching more of your content and digging deep on what you're doing, right? So that's what makes him interesting. And yeah, I guess we forgot the clipping pages. So he also running some clipping pages. Clipping pages are also crushing it, uh, with short form content. Mostly he, like his clippers, what they do, they go on to YouTube and they go for other creators who makes Reels or TikToks on TGR and they repost it to this account or clip it from his YouTube and all to this account. So getting millions of views every single month just from the clipping pages, which is a huge, huge benefit to you because, uh, only goal here is awareness. You will be like, hey, like, there is no point in having clipping pages. No, there is, because on Instagram, if your main goal is building awareness, then clipping pages can help you fasten up the process or literally double or triple the amounts, because he's literally getting millions of views every single month just from the clipping pages. And obviously the clippers, clipping the viral or the best moment inside the video or, uh, podcast. You get my point what clippers do, right? So that is it about his Instagram. And if we conclude his Instagram content, Teeja's main goal with Instagram is to get as much views as possible. And that's the new meta that I told you, use short form to get views, use long form YouTube to convert them, to get as much people as he can into his funnel. He's not worrying about, you know, qualifying them and all. Just only goal is to get new people into his funnel, and then the nurturing and qualification process starts, right? The main goal here on Instagram, and the main goal of posting 3 Instagram Reels or TikToks every single day, is to get a follow. Because once you get a follow from them, they are now part of your ecosystem. By ecosystem, I mean now they will see your Reels in their home feed more frequently. Now they can watch your stories every single day. And whenever you post a long-form YouTube video, you can post it as a story, and now they will be redirected to your YouTube where they will be nurtured more and then eventually become your paying customer. So that's how ecosystem works. You are not like rushing this process, you are going step by step. Hey, uh, I am a likable, unique trader, right? Follow me. If you follow me, you will see more of my content, you will see my trades, how amazing I am at trading, and you will see my YouTube content. Then you'll go into my YouTube, watch my YouTube, get nurtured, and finally you'll go into my funnel. So that's the whole process, right? But most people trust this process and they end up making little to no money with coaching, right? So go step by step, go slow with obviously short-form content because there's no way you can nurture them faster. If they are not nurtured, they're not going to buy from you. He's posting content that appeals to almost everyone. That's how you go viral, right? This is like the basics 101 of content. If you want to go viral, post content that appeals to almost everyone. What I mean by it? Posting lifestyle content, posting brain rot content, doing weird dances and all. Posting about freedom, posting about extreme opinions, traveling to nice places, luxury cars, and money. So these are the things almost everybody is interested in, no matter if he's 15 or he is 50, right? But he's also talking about the trades, mindset, and being transparent, which again his USP, and that what makes him TGR, right? Because again, a lot of info, uh, not info, but the trading and crypto gurus, all they wanna do is sell them on the dream of living in The Palm, Dubai, living this crazy life, but they don't show you their actual trades. They don't show you their P&L, and they never have been able to prove that they are real traders, right? To be completely honest with you guys. But he's talking about the trades mindset and being transparent, which makes him an authoritative person that you can believe him, right? So that builds trust and authenticity with the audience. Of course, it also builds authority, so I mix both of them. So they get to know him as a person first because they watch his like personal content, relatable content, by using, uh the brain rot and raw talking head videos that he's doing, and then they get to know him as a trader when they watch his trade highlights or when they watch him talking about a trade that he took last week that makes him $120,000 in that week, right? So that's how he is using Instagram. So YouTube, this is the actual money printing machine for him. Now you will be like, hey, if he's not nurturing his audience on Instagram, then how he's able to make million dollars a month? Because without nurturing, you can't even hit 100K, like, to be completely honest with you. So the secret key of his 7-figure a month coaching business is his YouTube channel. And in the YouTube channel, you will see that, hey, like, he's completely different person as you saw him on Instagram. So I'll show you what I'm talking about, right? So first of all, let's see his YouTube channel. Almost 1 million followers, right? He has been like insanely growing in the past 6 months. So first of all, uh, let me show you the length of the YouTube videos. This is almost 20 minutes long, 1 hour long, 1 hour long. 10-hour long, 2 hours long, 1 hour long, 1 hour long. Again, this is almost 1.5 hours, right? Then almost 1 hour long. And he is crushing it also with YouTube. Now you'll be like, hey, but he's only getting like 60,000 views or 80,000 views, right? Then how he's crushing it? I'll show you how. So when it comes to breaking down his YouTube strategy or YouTube funnel, first of all, again, the volume, like the insane volume he is doing on YouTube, right? 3 to 5 videos every week. Can you believe that? Like 3 to 5 videos, long-form videos, half-hour-long videos every week. That is insane volume. That is how he is able to do 7 figures a month while most of the gurus and all are still struggling to break past $100K or $150K a month where they are only making $10,000 in profit. Most of their is revenue. So second thing is he is posting very long-form videos. If you look at his YouTube channel, his average video length is 1 hour, right? Then on YouTube, his only focus is on nurturing his audience, so only or more middle-of-funnel content. If you look at his packaging, like the thumbnail and title, it is overly simplified. Let me just show you. So the live trading breakdowns or the live trading sessions are just literally screenshot from the video. And if you look at the video that he is posting, uh, outside live trading, then there are really simple— you, you get the point, right? These thumbnails, these— like, TGR can get the best of the best thumbnails on the planet, but still he is able to stick with those, and still he is able to crush it with these thumbnails because it works, right? The rule of 3, where you don't want to overcomplicate your thumbnails. Maximum 3 subjects into your thumbnail, right? And it will crush it for you. So overly simplified packaging. Then spamming live trading sessions, which is the hack, right? If I can give you one little hack, if you are a trader or crypto, or if you are in any very saturated niche, this is the hack that you can take on, and literally it will double your coaching business or info business within the next 60 days, right? Then he is hijacking average view duration with very long videos. So these kinds of videos, like the 10-hour videos or 2-3 hour long videos, what they do, it will increase your average view duration of your channel or of your videos. So if you increase the average view duration, YouTube recommends your content to more new people. That's how you get more new people into your funnel, right? So if you want to get more new people, just start doing once a month, do a very, very long video. It doesn't have to be 10 hours, but you like 2 to 5 hours, 2 hours, 3 hours, 5 hours. It's, it's like sweet spot, right? Then on YouTube, he's giving them the secret sauce. He's not holding anything back. He is giving them literally all the information that he knows about trading. And now you get my point, right? On Instagram, he's using brain rot. That's literally the complete opposite of what he is doing, because he's doing 30-second weird dances on Instagram. But on YouTube, he is being a perfect gentleman, literally the best trader in the world, and showing you every single one of his trades live and almost daily, right? And then he's showing proof throughout the videos, even in the vlogs. Now, even in the vlogs, what I mean by like If he has a trade open, he will give you updates about the trade that, hey guys, uh, the trade went this way or that way. Or he will post on Instagram about the trade, give you the proof that what happened to the trade, right? So YouTube is all about, you know, showing the proof, nurturing them, because he already getting millions and millions of views on Instagram. So he doesn't even care to go viral on YouTube, right? He's not doing any hard call to action. And I'll show you exactly what strategies he is using that allows him to be able to collect million dollars a month. Even without doing hard call to action. So main focus is value, literally giving away as much information, as much sauce as you can, because it nurtures the people, it builds insane amount of trust, and it builds authority. And I guess TGR is the first guy who's able to, you know, maintain a record of these live trading sessions where every single one of the trade that he took that day, that week, or that month, he is going to document it, tell tell you the results, post it on Instagram. This is what makes TGR, TGR, right? He's able to differentiate him so much from the mainstream traders who can't prove that they are traders or they are even making money with trading or selling you the courses, right? So if you, uh, go on to the content format breakdowns for YouTube, first of all, he's just spamming raw live trading sessions, which is a game changer for him. And then after that, a lot of people try to copy him, right? But obviously he's the first guy, so he will reap the most rewards for his efforts, right? So this is one of the major reasons why TGR makes million dollars a month from coaching. And you can do like, not million, but you can literally double or triple your revenue if you're a trader or a crypto guy if you document, or like, to be, uh, precise, if you can be transparent with your audience, right? And I guess TGR is the most transparent guy online that I know, at least, right? This is the most transparent content that can watch and judge you based on it, because people are gonna judge you based on the content that you are posting. So that's why I told you there's a contrast between him posting on Instagram and him posting on YouTube, right? So once they see this 55-minute video and they saw you that you literally made $3,000 live without any cuts, without like any editing and all, you show what you're going to do and then you did it. This is literally the most transparent content, the best content when it comes to convergence. So all he is doing is documenting every trade he takes and then record it. Just like that's the entire process of him. So that's how, like, that's the main reason how he's able to do 3 to 5 videos every single week, because he is documenting every trade that he takes, right? This is what makes him TJR. As I told you before, that I guess he's the first guy who's able to be that transparent with his audience. Then second format, very long courses. As I told you before, it increases average view duration. And these kind of videos doesn't have to be that, hey, you are sitting down for 10 hours. No, You can compile your videos and make it like a step-by-step. So I recently did a 1-hour long video. What I did, I, uh, like my mic— okay, so what I did, I collected some of the clips from my previous YouTube videos that explains the concept in detail, and then I pasted them together and it became 1 hour 7 minutes, and then I posted it, right? So that's easy. You obviously want to do it once a month or like once in every 2 months. Your channel obviously get more recommendations because now you increased your average view duration. And this is another way to give massive value with a call to action at the end, because if they are watching your 10-hour course, literally they are the best possible leads you can have on your sales call, right? Because they already watch your 10-hour content and then you have call to action at the end. You are not like teasing in the first 9 hours. All you are doing in the last 5 to 10 minutes is having a proper pitch, right? So that is about the second format. Third, he's posting a lot about strategies, mindset, trading styles, posting about like the trading news, right? So what he's doing, he's sitting in front of a computer and recording raw, pure information, just like this video is going over what he's, uh, think about the market, about, you know, the news that came out this week. So just raw information. It can be trade breakdowns, it can be showing you live P&Ls, strategies, mindset, etc. Then this is like if you show them live PLN, and again he is showing his PNL of daily trades, weekly trades, and monthly trades on Instagram with proof. So this builds an undeniable proof and value-packed videos, and that's how they are able to convert that well, right? The last thing he is doing is raw vlogs. Vlogs are also raw, they are not edited or at least hyper-edited at all. And you can see the length, one are 19 minutes, one are 7 minutes, right? High quality but raw, again that feels connection, and that's on the contrast of what most vlogs are which are hyper edited and all, like Daniel Dennell kind of vlogs I'm talking about. So it's on a complete contrast of that. Still, he's using very high quality cameras but no editing at all, right? And his vlogs is not related to trading at all. All he's doing is his personal stuff, maybe documenting, like documenting his life, like parties, maybe traveling, buying cars, skill deck drops, again like whenever he drops something new product on his clothing brand, he drops a vlog for it. So the last thing he's doing is kick livestreams every single day. That is another great way to connect with your audience. So he's doing daily lives for almost 2 hours, uh, 1.5 hours to 2 hours. What he's doing, reacting to other videos, uh, showing something about trading, talking about KillTech, or doing his personal stuff. So it builds that connection with his audience. So his audience wants to watch a video, so he will open a video and react to it You get my point, right? So he is really building that connection with his audience that obviously allows him to convert easily, right? So that is it about the content when it comes to TGR's content funnel. And if you look at it, all he is doing, if I conclude it, is using short-form content to get as much views as possible, right? It doesn't have to be value, it doesn't have to be trading, just get some views and then redirect them to YouTube. And on YouTube, all you need to do is just give them everything you know Give them as much value as you can, be as transparent as you can, and then they will convert like that, and you'll be able to make some figures a month, right? The next thing is getting hot leads. How he's getting leads that are so hot that their sales closers doesn't even need to care about objections handling at all. So TGR is not overcomplicating this part as he is getting way more traffic to care about the weird strategies like tactics or new AI shit. Right, so now the main focus is on quality because obviously once you are getting that much amount of people into your funnel, all you want to care about is you are getting on call or your sales call will be with the guys who are most nurtured, right? So how he is getting that kind of leads? First of all, let's start with Instagram. Again, on Instagram, he is mainly using story sequences to get leads. And when it comes to story sequences, he is mostly posting 4 kinds of story sequences. First one is, you know, redirecting the traffic from Instagram to YouTube, Instagram to daily lives. So what he does, he just posts a picture of him, hey, I am live on Kick, and hey, there's a stream tonight at 4 PM EST, follow me, turn on the notification, right? And whenever he posts a vlog, he will be like, hey guys, new vlog, uh, go check it out, or hey guys, new trade breakdown or new video, check it out. Then the second format is daily, weekly, monthly P&L, literally documenting every single one of the trade that he took, posting the long-form video on YouTube plus the result of it on Instagram. So that is how, uh, he became the most transparent trader online and like making the most amount of money any trading coach will ever make. Third thing is student results, which is he is almost doing daily. You can see, I'll show you in his highlights that he's literally made 9 to 10 story highlights, like completely maxed out of his results, student results. So he's almost doing daily student results, which obviously builds an insane amount of proof and build FOMO in the people who haven't joined your coaching program. They'll be like, hey, how can he be so good at trading that every single day he's posting 5 to 10 student results? Like, last kind of stories or story sequences, he's posting his call to action where he will redirect you to do something or maybe go check out his landing page, maybe go check out for his live event, right? So, uh, this one is for live event. Let's check it out real quick. So, hey, I'm hosting a 3-day live event teaching you everything you need to know about trading, covering confluences, strategies, psychology, risk management, trade journaling, special guest speaker. This is the first time I have done something like this. I'll be going over Zoom, hours and hours of training and all, blah blah blah. So the call to action is, if you want to join, uh, go here. So this is the call to action, and I'll also show you his entire, like, the funnel, 3-day event funnel that he will be running on November. Then the second thing, obviously it is for the people who visited his profile for the first time, all they're gonna see in the highlights is just testimonial 1, 2, 3, 4, 5, 6, 7. You can see the point. And they will be obviously see them as the authority after seeing that amount of social proof and like the proof that you have of his trading profits and his student success. That's what makes him like TGR again, his USP. But interesting part is he's not doing any call to action, and it is also understandable because obviously he's posting like top of funnel reels, brain rot content. Now you cannot do any call to action in a brain rot content, right? That is the downside. So why he's able to or not able to do call to action in the reels? Because they are mainly top of funnel. And again, if you are in a Lambo and if you like preach, hey, buy my course, you will come across red flag. And then he's using Instagram as an ecosystem. Goal of reels is to get a follow. Then once you become part of his ecosystem, he will nurture you slowly, slowly, slowly, and then you'll become his paying client. So once you follow him, you'll be nurtured with his middle of honor content on YouTube and then convert via stories or his YouTube videos. On YouTube, on every single one of the videos, you get a simple description where the first link is to join his, uh, like the 3-day event he is doing. Prior to that, he was running a call funnel, so the first thing is to join his mentorship program. Now he knew that most of the people or some portion of people wouldn't be ready to join his coaching program or register for his 3-day live event from the get-go. So what he's doing, he's using a lead magnet, uh, like a free course, and he just, you know, add them to email list where they're gonna receive weekly emails from TJR. And obviously it's a long-term game where he will nurture them, uh, and like what works best in emails is you redirect them to YouTube videos when you post a YouTube video. So that's how you fasten up the nurturing process, and that's how they become your paying client in the long term. So it's a long-term game, obviously. Then there are some links of his affiliates and all. But another thing he's doing, or important thing he's doing on YouTube, so after every single video, he has a pinned comment section where he pinned a video, like a specific video, Beginner's Guide to Study Trading in 2025, which is a 5-hour course. So it is same as the Iman Gadzi VSL. You know, when Iman Gadzi did a VSL, when in every single one of his YouTube videos he will redirect you to that video, right? So what you want to do, whenever you post a YouTube video, have a VSL public, you no need to be private, publicly uploaded VSL on YouTube. And then, uh, going after that, on every single video you are posting, you are gonna refer that video in pinned section or add it in description and redirect most of the traffic to that video. That video is a VSL. So this is literally a 5-hour long VSL. Obviously he's going to give you a bunch of value in the 5 hours, but still it's a VSL. So it's like he's redirecting you to another video which is just a public VSL. So there are very high chances of you converting because let's say if you watch 30-minute video, you are not trusting him enough, then you watch a 5-hour course, obviously now you know him more, you trust him more, and you like him more. On the live streams, all he is doing like he has this bot, we just spam like the link to join his 3-day live event. So just spamming the link like the bots, he's like, he's not spamming, but the bot is doing, right? So that is it about the leads. As I told you, he's not overcomplicating this process because all of the efforts he is making is in the content. The better or the more views you get on your content, the more high-quality leads you can get in your funnel, right? So now let's talk about conversions, how he is able to make million dollars a month, right? So when it comes to conversions, he recently changed from a VSL funnel to this 3-day event funnel. Now obviously after the event ends, he will be back to the VSL funnel, but I just noticed that this is the new meta because now you can see every guru— obviously Iman Ghazi started it back in 2023 when he used to do those amazing like events on YouTube, right? But still, like, I noticed a lot of people started doing this and like Jordan Welch is doing it right now. Iman Ghazi just finished it. Brett Scales just did it. TGR is now doing it. So this is, I think, the new meta going on to 2026 and further, because there's this cycle goes on in the info industry. Webinars used to work back in the days, like 2015, uh, 2015, 2016, 2017. Then they stopped working for 3, 4 years. Now they are back. Then VSL funnel used to work a lot better, but still, like, in these 3 to 4 months, there's kind of saturation. Everybody knows that, hey, this is the video I'm gonna watch, then I'll be jumping on a guy who's just a sales guy and all. So people started to doing these live event funnels, right? So I noticed that this is kind of becoming the new meta of info coaching, or at least the big guys are doing it. So it will soon become the meta, right? So this is a paid challenge funnel, it's not a free challenge funnel. I'll show you why he choose to go paid. But first, let's break down his, uh, the landing page. So all of the traffic from Instagram, his stories, his reels, his YouTube videos, his live trading sessions, uh, his live sessions, and like every single traffic source, it comes down to this landing page. This landing page is really simple. First, they have this, uh, around 10-minute VSL where this is just a super simple VSL, guys. You don't need to care about it that much because all he is doing is just telling you about that, hey, I'm doing an event, these are the details. That's what I'm gonna do in the event. This is just a literally explanation of what's gonna happen on the event, right? Simple headline that unlock the shortcut to day trading, uh, success. Learn trade— learn to trade in only 3 days. So the challenge is learn to trade in only 3 days. So that's why I told you that it's a 3-day challenge funnel. Then the sub headline that, hey, get access to the exact system that I used to generate almost $450,000 this month. So this builds the proof and curiosity that, hey, how is able to generate $450K in just a single month. Then simple call to action to join the event. Then the time, so hey, 9 days remaining to the early bird pricing because the event is in November, right? And obviously I'm gonna do the complete breakdown of the event in November, but they are started promoting it around a month ago, which is the perfect time because you obviously want to get as much people as you can into your event. So then after that, he is just telling you, hey, what you are going to learn. So day 1, we are going to do this, which is my full strategy reveal. Day 2 is all about mindset. Day 3 is how you will scale. Again, call to action. And if you are not doing it, just do multiple call to actions in your landing pages. That helps a lot to your visitor. They don't need to scroll back and click on the first page call to action. They can literally be anywhere in the page and click on the call to action. You get my point, right? Then there is something, uh, is the like marketing psychology, simple, that hey, if you don't act today, this is, you know, oh, this is the losses that you are going to get. And if you attend on this event, this is the benefits that you are going to get. So this is like the future pacing. So hey, you will be stuck at this level and you will not be profitable and all. You get the point. But we don't need to care about it that much because TGR is most of his traffic will be organic, so he doesn't even care that much about the landing page, right? And that's a good thing because if you have an organic audience, you don't need to care that much about your landing page. Just have a basic landing page, and by basic I didn't mean that you create a landing page that sucks. Obviously you need to get a good enough landing page. Then meet your coach section. So hey, I'll be your main coach, and these are the speakers, these are the details, and here are the prizes. So general admission is $47. VIP ticket in $97, and he's not doing the free event funnel. And there are obviously some reasons, and the main two reasons is, first of all, he's getting way too much traffic, right? So if it's free, he'll be like, everybody is gonna join, right? And if it's paid, only serious people are gonna join. So if they are serious, like they literally bought the ticket to attend this 3-day event, now they will be more serious about your high ticket offer. Because obviously he's not doing a 3-day event on that big campaign for a $97 program, right? Obviously he's going to sell them on a high-ticket product in the event, right? And it's mostly around $6,000 to $8,000, like the mentorship he's gonna pitch them in the event. So what happens is, if they already paid you even $47, it doesn't matter. It means they are serious about learning trading, right? So now you have a bunch of people who are literally want to get out of the situation because this is what makes them buy in the first place, right? So first of all, they get quality traffic instead of just random people online, right? And obviously if they paid you earlier, the chances of them buying your high ticket offer is way, way higher. And obviously you are going to nurture them in a 3-day event, so like the chances of them converting or paying you money is way, way higher, right? So that's why he is running a paid challenge funnel instead of free. And once they click on any of the call to action, they'll get redirected. And the first thing you're going to see after clicking on the button is, hey, you are just one step away from building a profitable system, developing a real trader mindset and 6-figure account. Then the WAP checkout, no question asked guarantee. This is the kind of risk reversal where they feel like protected, that hey, if I didn't like the event or if I didn't want to join, I can get, refund. But still, it doesn't matter, like, who cares about $47? Then your VIP bonuses. And if you are going to do general admission, you will be insisted to do VIP because there are some recordings and all. Then the rest of the page is almost similar. So that is it about the entire conversion systems, how he's getting leads, and his entire content funnel. So hope you enjoyed the video. And again, if you are looking for help to start or scale your info coaching business, you can go into the first link in the description, book a one-on-one call with me. And obviously I'm gonna do like the complete breakdown of his event after he did it, and I guess it's around 8th, 9th, 10th of November. So till then, thanks for watching. See you in the next one.