Waylee George covers three checks for reaching your target audience: audit your Google results in incognito mode and remove unprofessional content, use SEO and strategic hashtags based on keyword research, and review your social media analytics to confirm your audience matches who you're trying to reach.
The 3 things you need to check to make sure your personal branding is reaching your target audience. In order to make sure that your brand is operating efficiently, there are a few methods you can use to determine whether you need to reevaluate your strategy. One such way is by checking the data and analytics of your social media. It can be tedious to do, especially when you're just starting out, But it is essential to be able to check the effectiveness of your personal branding. This presentation will inform you about the top 3 things you should be checking to make sure that your personal branding is reaching your target audience. 1. What comes up when you search for yourself? The first thing to check is the Google search results. What comes up when you look yourself up? Is it you? Look up any business names you have as well as your own name. It is also worth searching for relevant keywords. First, do you even show up? If not, or if you are low in the results, it means you need to work on your SEO. More on this later. If you discover embarrassing pictures from middle school, or if you are tagged in controversial posts by a family member, make sure you delete them all. You do not want your past to impact the professionalism of your personal branding. It is also important to do this in incognito mode and after clearing search history and the cache so your previous browsing behavior does not impact it. 2. Search Engine Optimization . Search Engine Optimization is something that is often neglected. It is the easiest way to improve your searchability. Search for your personal brand and see what comes up. Consumers use keywords to find the things that they are searching for. You want it to be you. Check search results from different keywords and spellings. Update your SEO to better reflect the language people may use when searching for you. Hashtags are a great way to reach people who are not already engaged with your content. Spamming hashtags will not generate an engaged or authentic audience. Strategically using hashtags, in particular hashtags that are popular but not flooded, is essential to gaining a bigger following. There are many third-party tools that can be used to search for the popularity of different hashtags to ensure your content gets discovered. 3. Analytics. Go through the analytics of your social media accounts. Check the demographics of your audience to make sure that it aligns with the actual target audience of your personal branding. If it does not, why is that? Your personal branding needs to reach the audience that it is targeted towards. Consider adjusting the type of content, the media type you're using, and the platform you're on. You should be checking the overall analytics and then looking into each of your posts Specifically, note down which are successful and which are not. You should then try to determine why. You need to also check the level of views in comparison to the level of interactions. Do you have a high audience but low engagement? Your online reputation is everything. Your personal branding may be theoretically impeccable, but if you're not reaching your audience, then it is wasted effort. It is worth setting time aside periodically to make sure you're on track to meet your business goals and your professional branding strategies are continuing to be effective.
