Waylee George introduces a course on local SEO for small businesses. The core goal is getting a business's website or social profiles onto Google's first page. He also covers upsells like reputation management on Yelp and Yellow Pages, optimized web design, and social media management to drive foot traffic.
Hey, what's up guys? Welcome to this course, which should be SEO for Businesses. And I just want to make a quick introduction video as to what you will be learning throughout the next following videos in this course. So basically, what is offline SEO? And this is basically providing services to local businesses that are SEO related. So it all boils down to where ranking a local business's site in the first page of Google, either their site or their Facebook profile, their Pinterest, whatever. And using this, you can also upsell them to other services such as online reputation management, which is managing their reviews on sites such as Yelp and Yellow Pages, web designs, which kind of goes hand in hand with SEO, where you Develop them a website with a perfect silo structure, nice graphics, call to actions and whatnot. Social media, you can also upsell their social media, which is basically management of their Twitter, Facebook, Pinterest profiles. Make sure they're using these profiles to bring customers in the door and not just laying dormant profiles with a few hundred likes and so on. So that's it for the intro video, guys. I know it was just short. But I just want to get you warmed up to— as to what you'll be learning throughout the next few videos. Thanks, bye-bye. Bye.
