In this instructional video, Waylee George explains how to identify an "ideal prospect" for SEO, web‑design, and online‑reputation services. He argues that not every small local business is a good fit; instead, prospects should generate high revenue per client (>$1,000) or have high lifetime value through recurring monthly services. He sets quantitative thresholds: annual revenue of $1 million + and at least 10 employees, which signal a willingness to invest in marketing. He walks through a live demo using manta.com to locate roofers that meet these criteria, interpreting employee counts and revenue estimates, and notes the limitations of such free data. He also introduces InfoFree.com, a paid business database that provides detailed company information (revenue, employees, address) for a subscription. Throughout, he emphasizes that securing just one $1,000+ client can cover acquisition costs, making high‑value prospects more efficient to target.
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Hey, what's up guys? Welcome to the next video in the SEO for Businesses course. In this video, I wanted to basically break down what an ideal prospect is, basically who you want to be targeting to sell your services, because not every mom-and-pop store is a good fit for your services. Or most likely if it's just like mom and pop pizza shop, they're not going to be able to afford the prices that you're going to be charging for your web design, your SEO, online reputation management, and so on. So let's move on to the next slide. So an ideal prospect is a company that has a high value per client. So you're automatically looking at over $1,000 per new customer that they have. So you're basically eliminating your pizza shops, your plumbers, your coffee shops, all that stuff. And you're looking into fencers, roofers, maybe even lawn care because they can have $1,000 or more value per client because many people sign up for monthly services and those monthly services may end up with a high lifetime value. I should probably change that. Um, for high value per client, also add high lifetime, meaning that people should have— the ideal prospect should either have one or the other, preferably both. So high value per client would be like fencers, roofers, landscaping. High lifetime value would be lawn care or even maid services where people sign up for a monthly service like $100 or $200 a month and they get a service in return. And For 5 months or 10 months, they've already had a lifetime value of $1,000. And one thing you want to keep in mind is the amount of searches on Google does not matter if you're only going after high-value or high lifetime value clients, because all you have to do is get one client worth $1,000 and they've already made their money back. So you can charge them at least $1,000, if not more, most likely more. And another thing you want to look at is 1 million or more. In annual revenue. I know this sounds like a lot to a lot of people, $1 million, that's $85,000 a month, but really in the realm of small businesses, that's not that much. And I'll go ahead and go in the over-the-shoulder part of this video, show you how I find some of these businesses. But what you'll find, tons and tons and tons and tons of businesses with $1 million or more in revenue and 10 or more employees. You don't want to business doing $1 million revenue with like 3 employees because they're probably not looking to market their— they're probably not looking to market their business more. So let's head on over to the over-the-shoulder part of this video. A good place to look for businesses with more than $1 million revenues, manta.com, M-A-N-T-A dot com. And you just click your location, products, services, businesses, and And I'm just going to go roofers. And you can just click on the first one. It should show you the amount of employees, employees 1 to 4, annual revenue estimate $500,000 to $1 million. So there's already one that somewhat fits our criteria. And sometimes, or most of the times, and some Sites like manta.com, the employee estimate isn't accurate because people are always hiring and firing new employees. So this could be dead. I would still— I wouldn't consider this as an ideal prospect because they're not doing more than $1 million in revenue, but I just want to put that out there. This one has no information on it. Ability Roofers. It's also $500,000 to $1 million. What is this? Oh, all right, sorry about that. Alrighty, there you go. 5 to 9, you're established 1950, so it's pretty well known. Revenue estimate $1 to $2.5 million, so you can go ahead and add this to your list of good prospects. And Best Roofers Chicago, click on that. Never mind, there's no revenue estimate. Sledge Brothers Roofers, $78,000, not worth it. Again, so we were able to find one High, high revenue person. And you can also mess with your location. So this is Elmhurst, is a small suburb of Chicago. If I went entire Chicagoland, near Chicago, then put in roofers again, you should get a few different results. There's no revenue estimate for this. No revenue estimate. But you just— oh wait, wait, go back to this one. Employees 10 to 19. If you recall previously, there was a company doing 5 to 9 employees that was doing $1 to $2.5 million. So if it has 10 to 19 employees, you can automatically assume that's doing like $4 million in revenue annually. So you can go ahead and add this to your list as well. You just want to head on over to Manta. Just keep searching for random people that you've— random companies that you feel have a high client, high ticket price or like monthly services. So roofers, you have roofers, fencers. Fencing is another good one. Another thing I want to go ahead and show you guys is InfoFree. Let me Google that real quick because I forgot the exact URL. Infofree.com, that was it. I'm gonna close that. Explore. Basically here you can buy information of companies with the revenue, employee address, and everything. For a set price. So it's $69 a month, and I've heard a lot of good things over here. And I'm trying to find out where I can actually look at the list or sample list. Uh, business databases, show all business. So you can sort it by business websites, small business owners, so whatnot, whatnot. So I would go ahead and search for small business owners. They have it available, but I'm not— I don't know exactly how you can— I don't think you can view the list unless you're a member, which I'm not yet. I just have a lot of people that recommend me InfoFree, so I'm going to go ahead and recommend that to you as well. And that's it. That's it for this video, guys. Hopefully I'll see you in the next one. Bye-bye.
