Learn how to pick keywords for local SEO by combining specific services with your city name, like "rhinoplasty Chicago" or "dripping faucets Chicago." Use Google Keyword Tool to find low-volume terms, then target as many relevant ones as possible. Skip the overthinking and start implementing today.
What's up guys, welcome to the second video of the offline SEO for businesses course. And in this video, I'm going to quickly go over how to determine which keywords to target for your SEO site or for your client. So to begin with, for this, Google Keyword Tool works fine. I remember in a previous course or another course in this bundle, I go over how the Google Keyword Tool is inaccurate for keyword research, but it's a different story when it comes to offline marketing. And it just comes down to the fact that Google Keyword Tool is fine for this case. And then go for long tail keywords. Like if you're trying to go for plastic surgery Chicago, Go for some other keywords that are related to plastic surgery but don't have plastic surgery in the keyword itself, like rhinoplasty, best plastic surgeon Chicago, breast implants Chicago, and so on. Target all these possible keywords to maximize traffic. So let's say your client was a plastic surgeon or you're going after a plastic surgery client. You want to go ahead and search for like the most common procedures a plastic surgeon does and then use those as keywords for your site. So don't just go for plastic surgery Chicago or plastic surgery Chicago. Almost every other SEO out there is going for those, but not many are going for keywords such as rhinoplasty or breast implants in Chicago because yes, they are featured searches, but going back to the keyword research module that I taught earlier, things like keywords such as rhinoplasty Chicago are hot buying keywords. Someone searching for a rhinoplasty in Chicago isn't just shopping around, they have their credit card in their hand waiting to pay. So how to find some of these keywords, and I'll also go over some other examples such as home improvement or plumber. So I'm gonna head on over to Google here. As I said before, for the purposes of this example, I'm just gonna assume that my client is a plastic surgeon and I live in Chicago, so let's do a plastic surgeon in Chicago. So first of all, to find keywords, the most common ones would be plastic Plastic surgeon Chicago, plastic surgeon Chicago. Those 2 are— you should definitely target those via SEO, but it might take longer to rank for those. And then second-tier keywords would be something like— you would have to do some research for this first. So like, so go ahead and Google most common surgery procedures. And here you go, the 10 most popular plastic surgery procedures. Go and click on it. And as you can see, it— ear surgery, otoplasty, forehead lift, dermabrasion, breast lift, facelift, tummy tuck, liposuction, eyelid surgery, nose reshaping, breast augmentation, And there you go, I just came up with 10 solid keywords that I can guarantee you that not many other SEOs are going for. Just add the word Chicago to the end and there you go, there's 10 right there. So after that, I'm going to go ahead and do another example. This really isn't that hard. People just overthink it. That's why I'm trying to keep these videos short and to the point so you don't have time to overthink and you just take action like quick, quick, quick, quick like that. So plastic surgery is taken care of, and I said I'd take care of plumber. So the first 2 that came— come to mind is like plumber in Chicago or Chicago plumbing, something like that, some like play off Chicago and plumbing. So I'm gonna do the same thing that I did with the plastic surgery. So most plumbing issues, right? And then there's a first— just click on the first result that comes up. My internet's kind of slow, sorry for that, but I'm gonna go ahead and just wait it out on video. So there you go, you have more keywords right here. Dripping faucets Chicago, low water pressure Chicago, running toilet Chicago, leaky pipes, Chicago, slower clogged drains, Chicago. There you go. There's just like— I just came up with 5 or 6 keywords right there, which again, I can guarantee you that not many other SEOs are going after. What was the other example I said I would do? Plumber home improvement. That means remodeling. So like remodeling kitchen, remodeling bathroom, remodeling bedroom, remodeling living room, dining, whatever, house remodeling, backyard, landscape, whatever. So you guys got the hang of it. So this is how you find keywords. And remember, with offline, you want to target as many keywords as you possibly can because offline keywords don't really have much search volume. So you have to make up for it with the amount of keywords you target. So that's it for this video. See you guys in the next one. Bye-bye.
