In this instructional video, Waylee George walks viewers through essential on-site technical SEO practices aimed at improving site speed and search engine visibility. He emphasizes the importance of lightweight site coding, minimizing heavy media, and ensuring fast loading times, noting that WordPress is inherently fast but can be further optimized by avoiding excessive sliders, JavaScript pop‑ups, and unnecessary images or videos. George dismisses the relevance of robots.txt for modern SEO, explaining its original purpose and why it’s better ignored today. He clarifies the distinction between nofollow and dofollow links, advising nofollow for non‑authority or competitor sites and dofollow for high‑authority sites to boost rankings. Finally, he demonstrates meta tag optimization—title and description—using the free Yoast SEO plugin for WordPress, highlighting its preview, keyword suggestions, and ease of editing. The video concludes with a concise recap of these best practices.
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What's up guys, welcome to this video. And in this video, I'll be going over quick on-site technical optimization, basically the coding-related stuff that you need to do on your site to ensure that it loads fast and it looks good in the eyes of Google and other search engines. And once again, this is a video in the SEO for Businesses course, so this should definitely help and ranking your website on Google and getting the first page and delivering results for your clients. So the technique, what you want to do, or what you want to make sure that you have on your site, is light site coding, fast loading speeds. I'll tell you the difference between nofollow and dofollow links, meta tag optimization, and robots.txt. And, um, as far as robots.txt goes It is essentially useless nowadays in SEO, so if you know what that means, um, just ignore it. If you don't know what that means, um, it's basically a text file that you upload to your site. It has to be on your main domain /robots.txt, and you'll enter the URLs of the links on your site that you do not want indexed by Google. So for some reason you don't want a URL indexed by Google, you put it in the robots.txt file and upload it, and Google will not show it in their search results. Um, I personally don't see the use of this because what we're trying to do is get our site ranked on Google. So if Google wants to rank it, let it rank it. I'm not gonna stop it and say, no, you cannot rank my site on Google. So that's it for the robots.txt. That's all you need to know. And light site coding and fast loading speed kind of go hand in hand. What you want to make sure in your site is that You're using very efficient code, and if you're coding the site yourself, you'll know what I mean. If you're not and you're using something like WordPress or another CMS like that, it's already done for you. WordPress is extremely fast by itself, and you want to have a fast loading speed. And you can still tweak your loading speed a little bit by making sure you don't have the fancy sliders or fancy JavaScript code that has like pop-ups and whatnot, because that definitely increases the load speed and on your site. And you also want to make sure that you don't have too many images. I know I mentioned that you want to have images in your articles and whatnot in previous videos, but if you have too many, it will slow down the site, slow down your speed on the site. That looks bad to Google because Google actually looks at the site speed, the loading speed of your site, when determining rankings. So if you and another competitor have similar, like, on-page optimization but you have a slower speed, your competitor is going to get ranked higher. So you want to make sure— so this stuff actually makes a difference in Google rankings, guys. So you want to make sure you pay attention to it. So fast loading speed, reduce the amount of images, find a balance between images that are necessary and that are not, and videos as well. Use 1 or 2 videos but don't overload it on too many videos. And you also want to pay attention to nofollow/dofollow links. What this means is a nofollow link, when you're linked, let's say on your site you have a link to another website in the same niche. If you put a nofollow link to that site, that means your link will not count towards SEO for the site that you're linking to. So it won't make a difference in their rankings. Let's say you have a high authority site and you send a nofollow link to a competitor, it won't affect their rankings, so you're not helping them. But if you do send a dofollow link to your competitor, that means you will be helping them with their rankings. So you can go ahead and Google like the quick difference between nofollow and dofollow and how to input this. It's just the rel=nofollow. This is an important— this is an example of a dofollow link. It's a regular hyperlink. But if you want a nofollow link, it looks something like that where you do the link rel=nofollow. And what you want to make sure is, especially if you're linking— oops, wrong one— especially if you're linking to like a different site in your niche, a potential competitor, you want to definitely do a nofollow link. But, but, but if you're linking to a big authority site like WebMD, About.com, Wikipedia, YouTube, go ahead and do a regular dofollow link because that actually helps in your rankings because Google looks for sites that are linking to other authority sites. So all authority sites do dofollow links, all non-authority sites do nofollow links. And meta tag optimization, this is your meta description and title. You want to make it something general about your topic, same with the description. It's not really that fancy, guys. So let's say for guitar lessons, your meta title would be learn how to play guitar online on this site, and then your URL. And then description would be the best techniques to learn how to play guitar as taught by so-and-so on this site. And a good method to edit your meta tag optimization is to download a WordPress plugin. And my favorite WordPress plugin by far is something called Yoast, Y-O-A-S-T. You can go ahead and Google it and then click on WordPress SEO plugin. It's a free plugin. Download this free plugin, you download and upload it to WordPress and install it. And this has post titles and meta descriptions. As you can see, this, this will be shown on the pages that you create, and it'll show you what it'll look like in the search engines. The keyword, the SEO title, the meta description, and it even generates it and finds related keywords for you. There's tons of tutorial videos on Yoast itself because it's an entire other course, but you can also see the different features that they have and how you can tweak with these to impact your SEO in a positive manner. So hopefully that's it for this video, guys. Just a quick video about how to code your site, quick overview. So to recap, you want to have light site coding, few images that are necessary, like 1 or 2 videos, and send a dofollow link to all authority sites in your which you're linking to, and nofollow to all non-authority. Meta tag, use Yoast to do meta tag, and totally ignore the robots.txt. That's it for this video, guys. See you guys in the next video. Bye-bye.
