Are You an "Everyday MSP" or a Strategic Partner?

Right. And so now we have this great moat that I think is in front of us. And so to me, that's the opportunity, the hot take. And the question everyone listening today is this. Honestly, I mean, honestly, have this question. How effective are y'all at that today? And by what evidence would you point to say you're doing that well? Do you have the attention of your, your business owners? Are you actually working on projects like this that actually effectively change and make the client's business better? Are you familiar with consulting motions and how to actually have those conversations with your clients? Or are you just an everyday MSP? Those are the ones that I fear may not be successful in the next 5 to 10 years if they don't learn how to evolve with where the world's going.