Wes SpencerCo-Founder, Empath · Co-Founder of Empath | Recovering Cybersecurity Guy| Keynote Speaker | 2020 Cyber Educator of the Year | Building the MSP Workforce Operating System

How to Charge $5K for an AI Discovery Workshop

11 Sept 2026 · 1 min

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In this segment, Wes Spencer explains a common consulting model where firms charge $3,000–$5,000 for a two‑hour AI discovery workshop. The session covers the fundamentals of artificial intelligence, introduces major AI platforms such as OpenAI, Anthropic’s Claude, and Google Gemini, and teaches practical skills like prompt engineering and understanding tokens within the emerging token‑based economy. After the instructional portion, the facilitators ask participants if they have already applied what they learned, prompting employees to showcase any immediate results, which are then recorded for follow‑up.

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So they, what they do is they have just sort of like a, they actually charge the client for this quite a bit. I think it's like $3,000 to $5,000. And they do like a 2-hour workshop with the client on here's what AI actually is. Here's some of the major AI platforms. OpenAI is really good at this. You know, Claude and Anthropic is really good at this. Gemini is good at this, you know, and then kind of showing how to use it, how to write a great prompt, what tokens are. And, you know, with this shift in the economy towards, you know, token-based economy and all these like very basic kinds of things. And then what they do is they say, now that we've done this workshop training for you, has anyone done anything today? And a couple employees pop their hands up and they take some record of that.