0:28

Will Richardson points out that 80% of listed companies claim net-zero commitments, but only 11% have actually cut carbon. The gap isn't strategy. Most companies can write targets and timelines. They fail at execution.

More from Will

0:44
youtube.com

Why Carbon Reduction Plans Cause Instant Disqualification in Public Contracts

1w ago
0:38
youtube.com

Why Genuine Sustainability Efforts Still Fail in Bids

1w ago
0:27
youtube.com

Net Zero Without Milestones Is Just A Slogan!

1w ago
5:44
youtube.com

Five Sustainability Lies Marketing Team Tells

1w ago
0:33
youtube.com

Why Your "Recyclable" Packaging Could Cost You Fines!

1w ago
0:29
youtube.com

How to Avoid Greenwashing Penalties in 2026

2w ago
3:40
youtube.com

What To Do If Your Business Has Ever Us

2w ago
0:33
youtube.com

Fix Your Environmental Claims in 30 Seconds

2w ago
6:35
youtube.com

Explaining Net Zero In One Sentence

2w ago
5:18
youtube.com

Answering The Sustainability Question In A Job Interview

3w ago
0:36
youtube.com

The Carbon Math Behind Starbucks Reusable Cups

3w ago
See all content