Will Richardson explains why companies with massive supply chains get tiny budgets for cutting emissions. The market expects mitigation projects to cost £5,000, but they actually need £25,000. That gap is the real problem.
They say, we need to cut our emissions, but we can only spend £5,000 on this. And they're surprised when you tell them what you're asking for actually requires £25,000. And here's the central tension: the organisations that need this work most, the ones with huge supply chains and real environmental impacts, often have the smallest budgets for it. There's a gap, a growing gap, between what the work is actually worth and what the market is willing to pay.
