Will Richardson explains why AI costs more than companies realize. A single ChatGPT query uses far more energy than a Google search, and when multiplied across teams and daily use, that energy consumption becomes a measurable financial and carbon cost on your company's footprint.
The hidden AI bill your business hasn't seen yet. If your business is using AI in any way, content tools, internal assistants, anything at all, there is a bill sitting in your operations right now that almost nobody is tracking. Here is the scale of it. A single ChatGPT question uses far more energy than a normal Google search. Now multiply that across every team, every day, every prompt across your whole business. The numbers add up fast, and here is the part that matters: that energy use is now showing up as emissions on your company's carbon footprint. Do you know what your business is spending on AI right now in pounds and in carbon?
