Will Richardson explains why most brands' carbon claims are incomplete: Scope 3 emissions, which include supply chain and product use, account for roughly 70% of total footprint but are rarely disclosed. Limiting warming to 1.5°C requires real net-zero action, not marketing.
Here is the part most people miss. For most companies, Scope 3 is around 70% of your entire footprint. It is also the hardest to measure and the least understood. So if you can only manage Scope 1 and 2, you're managing the small part and ignoring the big one. And the reason this matters is simple. The science says we need to limit global warming to 1.5 degrees above pre-industrial levels. Every tenth of a degree above that doubles the risk to people, ecosystems, and economies. Net zero is not a nice to have. It is actually a business requirement. Simon.
