In this walkthrough, the presenter demonstrates how Flowe (also referred to as Flowate/Flowee) converts SERP‑clustered keywords into a structured, four‑level topical hierarchy that serves as a roadmap for content creation. After generating the hierarchy, the tool can automatically provide actionable content details for each node—including recommended titles, search intent, buyer‑journey stage, content type, meta‑description snippets, and URL slugs—based on SERP data and the brand’s audience profile. The presenter shows how to edit and rearrange the hierarchy, sort it alphabetically, and handle cases where multiple keywords share similar SERP results, resulting in content saturation warnings. Finally, the completed map and its associated content plan can be exported to Excel for team collaboration. Throughout, the demo emphasizes Flowe’s advantage over traditional keyword tools by delivering a hierarchical, SERP‑informed, brand‑customized content strategy rather than flat keyword lists.
Chapters
Once your keywords are clustered, it's time to turn them into an actionable content plan. Flowe's topical map feature transforms your clusters into a structured hierarchy of topics ready to guide your content creation. We have the same clusters and keywords from the SERP clustering stage. Each keyword cluster represents a potential piece of content to create. Flowe can organize these into a clear 4-level topical hierarchy of main topics, subtopics, and supporting ideas, all tailored to how your audience searches and how search engines see the topical hierarchy. So continuing on with our Max Flow Agency example, with one click here of generate topical hierarchy, Flowe creates a structured map that flows logically from broad topics to more specific subtopics to ensure your strategy aligns with search intent, and delivers real value. If you need to make adjustments, you can easily edit and rearrange the hierarchy to match your unique needs. So you can just change these around. We don't want to change any of the clusters or keywords, but we can change the hierarchy. After you generate that topical hierarchy, we can sort the hierarchy alphabetically for easier use. Now, this is where Flowate really stands out from traditional keyword tools. That stop at lists of keywords and clusters. With the generate content info feature, you'll also get actionable insights for each topic. If we scroll over to the right here, hold Shift and scroll down, you can see content title, search intent, buyer's journey, content type, and we have a snippet and URL slug where we can also generate URL slugs. So clicking generate content info, you'll get actionable insights for each topic, like recommended titles, search intent, content types, buyer's journey stages, and they're all based on the SERPs. While other tools leave you with lists of keywords, Flowe delivers a structured roadmap for content creation. Because we have hundreds of keywords and SERP data to analyze, it takes some time for the results to come back. So we're going to pause and we'll come back to this. And we're back. Now you can see that we have content title, search intent, buyer's journey, content type, and snippet, which is meta description. Essentially, it analyzes all the meta descriptions from the SERPs and infused it with your brand and your target audience to deliver you a personalized, effective meta description. Now, You may be wondering why there are gaps here. That's because our clusters will at times contain multiple keywords that turn up similar SERPs for that cluster. So you can see that this addressing content saturation in the health and wellness niche is this one. This keyword is different, but the SERP results based off of our SERP similarity previously in SERP clustering are similar. So we have 5 matches. So it turns up 50% of the same SERP results, and that's why they're clustered together. And you would only create one piece of content. So now that we have all the content suggestions, let's generate some URL slugs with them. And again, if you have many clusters here, this could take a little bit of time. And there we go. Scroll back over to the right. You can see all the URL slugs here now, and they are structured as subdirectories based off our topical hierarchy. If you don't use a subdirectory, you don't have to keep it. There you go. While other tools leave you with just lists of keywords or clusters, Flowee gives you a structured roadmap organized hierarchically and informed by real SERP insights to give you that strategic edge for content creation. And the content plan is uniquely yours. It's influenced by your brand identity and audience insights every single step of the way. When your map is ready, export it to Excel right here to keep your team on the same page and your strategy organized. And that's how easy it is to create an impactful content strategy with Floweey.
