Floyi Topical Research

Yoyao Hsueh walks through Flowe's Topical Research tool, which builds a four-level topic hierarchy from a seed keyword and buyer personas. The AI generated 8 main topics, 80 subtopics, and 548 deeper topics, all editable before moving to SERP analysis and content mapping.
Chapters
Building a content strategy that drives results starts with the right topics. And that's where Flowe's topical research comes in. We start by reviewing your site information, target audience, and selecting any buyer personas to influence the generation of topics that matter to them. So here, let's, we can go ahead and select just some of the more important ones that we want to target. Next, input your core topic and any relevant keywords and entities. Flowe uses all this data to generate valuable topics and create a structured research outline tailored to your brand and audience. You're able to generate a 4-level outline of main topics, subtopics, and keywords, all organized into a clear and actionable hierarchy. You'll notice the buttons for generating each level are currently grayed out. That's because you need a core topic as the seed for the generation of your subtopics and keywords. So let's add that in. For our Max Flow Agency example, we'll use health and wellness SEO, and then we'll add health and wellness e-commerce and wellness content marketing. As extra keywords and entities topics to consider. Now you can see the generate main topic MT and generate main topic and subtopic 2 buttons are available. If you want to have more granular control, you can just generate the main topics first, or you can get a head start by generating them together. Here we'll generate both of them together. And this is where the AI agents are going back and forth, fine-tuning the main topics and subtopics to create a better picture. So instead of you doing this yourself, the AI agents are doing it for you. So we can see our health and wellness SEO. We can see health and wellness e-commerce here and subtopics under it. Wellness content marketing. Then we have digital marketing for health and wellness. SEO for health supplement businesses. So you can see how our buyer persona here. Of a health supplement company and a health supplement startup helped influence what our main topics and subtopics would be. SEO for health supplement businesses, brand authority, social media marketing, email marketing. So there's a lot here. You can see that we have 8 main topics and 80 subtopics. If you want to tweak any of the results, delete them, you can always click the edit button and then remove anything you don't want. Edit how some of them are phrased, change whatever you like. You're able to select different ones and delete them. After a little fine-tuning to make sure the subtopics are relevant for you and your audience, you can continue on to generate subtopic 3s and 4s and even keywords. But if your core topic and main topics aren't that broad, You may not need to generate all levels. Here we can see that we started pretty broad, say email marketing for health and wellness. We can go deeper here. So all we need to do is click our generate subtopic 3 button. We'll jump ahead here as the generation of subtopics can take some time because there are 80 subtopics to individually analyze. We can see there are 548 topics here. So these are subtopics of our subtopic 2 levels. So we can see that email campaigns for health and wellness gave us these different subtopics. Once you're happy with the topical depth, you can move on to analyzing the SERPs and clustering your topics for greater insight into uniqueness and intent. All we need to do is click the top button here to scroll all the way to the top and click the start clustering button. So you can see how Flowee seamlessly connects the topics and keywords to clustering and mapping tools, so your content strategy is always consistent and ready for action.
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