Yoyao Hsueh explains why "fitness" alone doesn't work as a niche. Add qualifiers: beginner fitness for men, postpartum fitness for runners, mobility for office workers. Specificity makes your offering useful to someone.
First one, starting with a niche that's too broad. You think fitness is narrow, but it's not. It's a universe. A generic fitness map covers everyone, which means it serves nobody. The fix is to add at least one qualifier to your niche. Try beginner fitness for men, or postpartum fitness for runners, or mobility fitness for office workers. Qualifiers force you to commit to a specific audience. And when you commit to a specific audience, the map you build serves someone real. If your niche fits within one word, you haven't picked a niche yet. You picked a category.
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