Most topical maps only track Google and YouTube, missing AI assistants like ChatGPT and Gemini where users ask longer, conversational questions. A new approach called AI Search Gaps helps identify content opportunities in this overlooked channel.
We're covering a lot of the topics now that people are searching for in Google and YouTube, 2 of the most popular places where people are searching. But there's a 3rd place now where people are asking questions about senior dog food and senior dog nutrition, and that's with AI assistants like ChatGPT, Gemini, AI Mode. People are typing longer, more conversational questions, more personalized questions, and these AI assistants are returning personalized responses covering topics that are relevant to specific people and their situations. And that leaves an open loop. And what we want to do is we want to close that loop. And we have that now with AI Search Gaps.
How to Run a Complete Content Audit on Your Topical Map (Rankings + AI Search)
