Advertising Softwares that will 5x Your Return

Today I'm going to be talking about ways that you can leverage technology, i.e., using software to help improve your ads. For those of you that don't know me, I'm Zach Oldham, the founder of Flax Labs. We're a scientific digital marketing firm, and we've worked with dozens and dozens of e-commerce businesses over the years. And over that time, I have learned a thing or two about ads. So today I'm going to tell you about a couple of technologies softwares that that you can start using to help improve the quality of the ideation and the creation of your adverts. The first software that you're going to want to take a look at is called Jasper.ai. Now Jasper is a copywriting tool that can help you with pretty much anything writing, writing related, whether you need a new Facebook headline, a new product description, or if you're even just writing an essay. Jasper is incredibly helpful when it comes to the actual ideation of writing some copy. Jasper uses artificial intelligence to write copy for you, and all it requires is a few inputs from you. Now, they have lots of different styles of copy that you can write, and these are made for different platforms or different use cases. But you might have to review this copy before you actually go live with it. I wouldn't recommend just putting some copy and some inputs into Jasper's AI and then taking the copy straight out. As there are sometimes a few errors with it. But as of right now, and as of the time I'm making this video, Jasper is already quite impressive and we use it for a lot of the ideation. So our copywriters at Flax Labs use it to help them brainstorm new ideas and get the bulk of copy written. And then they go in and they add their human elements and slang and kind of personalize it and make it seem like it was written by a human instead of a robot. There are also plenty of tools within Jasper that can help you get better outputs. For example, the tone box allows you to add any adjective into Jasper and it will impact the resulting copy, if that makes sense. Jasper even has fun tools that can help you get different copy than the copy that you're used to seeing all day long. The ridiculous marketing tools option will spit out some wild pieces of copy that can really toss your, toss your brain for a ride when you're, when you're trying to come up with new copy. The best marketers take inspiration from everything they see around them, including other wonderful ads. That's why having a strong ad spy tool is critical for anybody involved in digital marketing. By looking at what your competitors are doing, as well as some of the biggest companies in the world, you get a better idea of what exactly is working in today's digital marketing atmosphere. Some of the best ad spy tools have been invented by the social media platforms themselves. Now, Facebook's Ad Library has been around for years and years and years and is talked about all the time. And is a great resource for spying on your competitors' ads. The TikTok ad library is also a wonderful tool for seeing TikTok ads. However, we use a software called PPAds for spying on TikTok ads themselves. Another software that we've used is called Minea, and it's helpful for, again, viewing ads on all of these platforms. Last but not least, a good trend tool is crucial for successful ad campaigns. The emergence of TikTok has meant that trends are becoming even more important than they already were. Online, and that's because trends only have certain cycles, and these trend cycles are happening faster and faster, which means your window of opportunity has shrunk a lot in terms of capitalizing on that trend. Finding and hopping on trends is a great way to create killer ads that ride out and blow up alongside trends. One of the classic and free ways to identify trends is using a tool like Google Trends. This is a completely free tool and gives you access to the search volume of certain keywords on Google's platform. You can see which have a higher volume of Google searches over a certain period and which terms are plateauing or on a potential downfall. If you want to take your trend analysis even further, you can use a trend tool like TrendTok. Now these tools are going to cost you money, but they're a lot more powerful. They'll give you more information on specific sounds and videos that are blowing up on the platforms. And I can guarantee you that they will pay for themselves quite quickly. With those softwares and technologies, I guarantee that your ads are going to be a lot more successful and they'll take you a lot less time to come up with. If you found this information helpful, subscribe to me, like this video, and feel free to reach out through the contact links in the description. If you're an e-commerce brand, you can book a meeting with myself and my team. Other than that, I'm out of here. Bye.