Get cheap user-generated content videos for e-commerce ads by messaging micro-influencers under 10,000 followers or asking your own audience. Ads with a human face in the first three seconds see at least a 50% lift in effectiveness.
Today I'm going to be teaching you how to acquire UGC for your e-commerce brand for next to nothing. We'll set a target cost of $50 per video as maximum, and this is UGC that you can use in your video ads, on your— in your marketing funnels, and on your social media accounts. One of the first ways you can find content creators to acquire this UGC video is through Instagram and Facebook direct messages. I'd also recommend looking through your TikTok messages. Basically, if you're running an e-commerce brand already, you have most likely had a decent amount of people reach out to you offering to make a video, asking for free product in exchange for a post of sort. So this is the best place to start, looking through your current messages and fan base, uh, and even posting about it on your social, offering free product in exchange for an unboxing video or a review video. The next way would be to look at relevant hashtags. So if you look through trending hashtags in your niche, you should be able to find like-minded influencers. What I mean by that is influencers have a following that is similar to your target audience. So people that have less than 10,000 followers, ideally less than 1,000 followers, as they are going to be the most likely to create a high-performing video for you. And what I mean by that is when you're looking to spend a very little amount on a UGC, you want somebody that's going to put a lot of time and attention into your video. Now, somebody that's already established with 50,000 followers, it's unlikely that they will create a high-quality video for you. And the last strategy would be simply just asking your audiences. So sending an email out to your email list, to your text list, putting it on your website or posting about it on your social media profiles, asking people to send through reviews. I want to show a couple of examples of UGC videos that you should be able to acquire using this strategy. The first is Truff. Now they don't have any UGCs live at the moment, but this video right here is an excellent example of easy UGC that you can acquire.
Here's how to elevate your bread game. This truff oil is next level.
So again, you should be able to get this level of UGC video, uh, for no more than $50, and in some cases as low as $0 by sending them free product, or even asking your followers and people that have already bought your product. Another really great example to look at for finding UGC videos and inspiration for UGC video is Lumen Skincare. They do an excellent job with their marketing. They test multiple landing pages at once. In fact, they're usually running dozens and dozens of split tests, and they do the exact same with their UGC content. So as just a quick example, I got this for you.
What is it? You've never heard of Lumen Skincare?
No.
You're such a dweeb. Lumen is a—
It did not cost Lumen that much. And if you monitor Lumen's advertising, you'll see that they're running dozens and dozens of these UGCs on a daily basis, and they're always working with new content creators and micro-influencers to create this UGC. Just a couple more for you guys here as well.
Okay, you guys, these lemon and basil oil scallops were amazing. If you're looking for a fun date night or a family night in, This is it. Home Chef comes out with these culinary creations that will turn your kitchen into a 5-star restaurant. You choose.
And this post here.
Good question. Here's your typical moisturizer and here is our tinted moisturizer that has a little bit of pigment. So as we should be moisturizing our face every day, this is a 30 SPF.
Now we also have a rough script for you if you are reaching out to micro creators using a strategy similar to the hashtag strategy. Or the following strategy that you can use. So we're linking this guide in the video below in the description. Feel free to check that out and download it. We also have a few guidelines on the filming process for the, the influencers. And at the very bottom as well, we just have a couple of release form templates. If you would like to put contractual agreements in place legally, allow you to use the videos without any issues. Now you don't need these in place to run the videos, but I would recommend them if you're planning on putting ad budgets of any kind behind these UGC videos. So feel free to again, read through this document. UGC's best way to scale advertising at the moment. Research shows that if you show a human face within the first 3 seconds of an ad, performance is at least 50% higher than a regular video ad that does not include a human face. I would highly recommend if you're not already using UGC, beginning to, to use UGC. And if you are using UGC and you're paying thousands of dollars for it, that's completely unnecessary. So use a strategy like this. If you have somebody on your team that can handle this already, then get them to start acquiring UGC content on a weekly, if not daily basis. That's everything. I'll see you in the next video.
