Afghan Medical Market - Visit Afghanistan - Global Sales Mentor | Zach Selch

27 Mar 2020 · 2 min

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1:36

In this brief briefing Zach Selch outlines the Afghan medical market, noting a population of about 35 million and a per‑capita GDP near $5 K, indicating limited purchasing power. Decades of conflict have left the country with high rates of communicable diseases, widespread malnutrition, and ongoing violence, which together drive a strong demand for basic health solutions such as disease‑treatment supplies, clean‑water technologies, and nutrition‑support products. Almost all medical and humanitarian goods enter Afghanistan through non‑governmental channels—NGOs, church groups, charities—so companies seeking to sell internationally should target these intermediaries. Selch advises that products succeed when they are reasonably priced, rugged, require minimal on‑site training or maintenance, and can be delivered via the NGO/charity network. He concludes with a call to action for firms to contact his team for assistance in expanding international sales.

Chapters

So let's talk a little bit about the Afghanistan medical market. 35 million population with a per capita GDP of about $5K. Not a rich country, and really a country with a lot of different problems. They've been going through war pretty much since the '70s. They have a lot of communicable diseases, malnutrition, things like that that are problems. So what are they buying? They're buying anything that deals with communicable diseases, that can help provide clean water, that can help provide better nutrition to better people, to more people, that kind of thing. And pretty much everything that gets into Afghanistan is going through a non-governmental agency. So when you want to deal with Afghanistan, you're probably going to be dealing with a non-governmental agency, a church group, a charity, those type of things. And that's typically how I've dealt with it. But there's a huge amount of demand for basic medical care. What's killing people off is malnutrition, communicable diseases, and violence. So if your products are reasonably priced, robust, don't require a lot of on-site training or care, and you can deal with multi— with non-governmental agencies or charity groups, Afghanistan could be a potential medical market for you. Remember, when you're ready to grow your international sales, reach out to us. We can help. When you decide it's time to grow your international sales, call us.