jay menasshe promo clip

12 Nov 2022 · 1 min

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Jay Menasshe argues that trade show booths fail when they prioritize product demos over relationships. The best features mean nothing if people don't trust or like your company. Skip the PowerPoint and create a space where visitors actually want to stay and talk.

Chapters

You can have the best product in the world, best features, but if people don't like you or trust you, it doesn't matter. So that's just adding to that relationship building, that comfort. You know, you want people to come hang out, but that's honestly more and more clients are going that route. Maybe they don't have like a coat check at their booth, but they're building spaces that are more comfortable to spend time in because they're built to be, you know, drive sales and have meetings and build relationships. Right. So I'm not a huge fan of the demo-heavy booths. I mean, especially these demos that are all, it's like, ooh, another PowerPoint. That's wonderful. Right. You know, you could do that online. Do that like this? Why am I traveling halfway around the world or halfway around the country just to see a PowerPoint demo that we could do on a computer?