Zach SelchGlobal Sales Mentor

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12 Nov 2022 · 0 min

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A sales strategy that pushes partners to sell more products beyond their single offering. The idea: when partners expand their portfolio, they make more money and so does the company. Partner success equals company success.

Now I'm getting to the level where I'm really pushing the partners to expand the amount of products that they're selling. So some of our partners are only selling one portfolio, one product within the portfolio. So we're getting them to start going into a new arena and selling other products. And the reason, you know, we want to push that is it can increase their sales, but it's going to increase ours. So their success is our success.

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