Can Santa Help You Choose the Right Trade Shows to Get Results? - Global Sales Mentor | Zach Selch

18 Dec 2020 · 1 min
0:57

Zach Selch, dressed as Santa, answers how to pick international trade shows that actually deliver results. He's attended hundreds of shows across 100+ countries in 30 years and says ROI is hard to measure but worth getting right. Global Sales Mentor helps businesses choose the right ones.

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