Food in Germany - Global Sales Mentor | Zach Selch

11 Aug 2020 · 2 min

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1:35

In this brief video segment, Speaker A shares a personal recollection of how German coffee has changed over the past three decades. He describes the once‑ubiquitous, extremely strong German filter coffee—so potent it featured in a joke about a thermos that could tear paint off a car—then notes the shift toward milder Central American (Colombian) coffees and the rise of espresso culture, driven by Italian travel and Starbucks. After a long period when traditional filter coffee was hard to find, he observes a recent revival, allowing him now to enjoy the strong black filter coffee of his youth and recommends others try it for a taste of traditional Germany. Speaker B follows with a concise promotional line urging viewers to contact the speaker’s organization when they are ready to expand their international sales.

Chapters

When I was younger, German coffee was filter coffee. That's the way it was. It was a strong filter coffee that could tear paint off of a car. And there was even a movie that had a running joke called Café Baghdad. It was about a thermos of filter coffee that gets kicked around, and it's so strong that only a few people can drink it. But in the ensuing 30 years since I lived here, people have embraced both a softer Central American type coffee, more Colombian soft coffee, but also espresso culture. Part of that's been driven by travels to Italy, part of that's been driven by Starbucks. So it's a lot harder to find— Wow. A good traditional German filter coffee, although now it's sort of coming back into vogue, which I find very amusing. So now if I look, I can find a pretty good cup of the type of coffee that I got used to when I was in my early 20s. Which really, probably for 10 years, I virtually couldn't find in Germany. So when you're in Germany, whatever you enjoy drinking normally, try black filter coffee. It's a little taste of traditional Germany.
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