Zach Selch compares General Sherman's success to modern sales leaders. Sherman studied Southern railroads and telegraph systems before the Civil War, not just traditional tactics. Today's leaders often ignore emerging technologies that will define the next competitive landscape.
You can't get any closer to the Sherman Monument anymore because it's so close to the White House, they blocked it off. But it is sort of fitting that they put Sherman so close to the White House. Sherman was possibly the greatest American, and certainly in my opinion, the greatest American general of the Civil War.
Yeah.
I, I don't have enough time to tell you all the great things that Sherman did during the Civil War, but let's talk talk about how he prepared for the Civil War, because in my opinion, this is where his genius lay. Everybody knew that there was going to be a conflict. You had all these officers who got out of the Mexican-American War. They knew there was going to be a conflict between the North and the South, and they prepared themselves doing all sorts of other things. Sherman spent years traveling around the South, getting to know the geography of the South better than anybody else in the Union Army, in the Federal Army. He also got to know railroads and telegraphs better than anybody else in the Union Army. So when the war came, he was completely familiar with the technology needed to win that war. Other people were going out and learning how to be better at running musket companies, or better artillery officers, or better at fencing, or better at riding horses. Sherman identified what was going to be important in the next war and He studied it, he spent his time working at it, put his effort into it on his own dime, and he was prepared. No other general was better prepared to fight the Civil War than Sherman. No deal. Now, why is this story relevant to us? Think about all the times that we might not be looking at the proper technology. We might not look— be looking at the thing, at the trends and how things are changing. We're looking at things That were closer to what we were doing when we were 25 or 30 or 21. And we're comfortable with those. And we've, we've learned to do them well. And we don't want to change. But maybe the market is going in a totally different direction. And we have to change in order to stay on top of things. We have to be doing things in a different way to get the most effective use of our time and our people and our team's time. Remember, when you're ready to grow your international sales, reach out to us. We can help.
When you decide it's time to grow your international sales, call us.
