Is Focusing On One Market the Right Way to Go? - Global Sales Mentor | Zach Selch

2 Sept 2020 · 1 min

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1:27

In this short promotional video, Zach Selch reflects on how business focus on a single foreign market can be risky because global market leadership shifts over time. He recalls the 1980s hype around Japan, notes the current dominance of China and the rise of India, and shares his personal strategy of spending a few years working in multiple international territories to stay flexible. Selch argues that companies should avoid tying their future to one market and instead develop the capability to operate across many markets. The video ends with a call‑to‑action inviting viewers to contact his firm for help growing international sales.

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I don't know how many of you remember, but when I was a kid, you know, back in the '80s, everybody wanted to do business in Japan. Everybody thought Japan was the way of the future and it was going to be the most important market. And I know a half dozen people who went and studied Japanese in college and focused on the Japanese market. And the Japanese market was great, and the Japanese market is great, but now everybody's saying the same thing about China or India or other places. China. What I did was I went and I spent a couple of years each in several different territories because I figured it was more important to be a little more flexible than to be focused on one market. And it's worked out pretty well for me. And my point of the story is markets change. Right now— in 1990, Japan was the number one market. Right now, China is. And the markets change and change their position. And what's really important is to be flexible and understand how you're going to do business in a lot of different markets rather than— Focus on one. Tie your horse to one market for the rest of your life, or, or what's really important is not to put your whole future into one market because that market seems like it's the best market or the most important market. Remember, when you're ready to grow your international sales, reach out to us. We can help.
When you decide it's time to grow your international sales, call us.