In this presentation, Zach Selch provides a concise overview of Jordan’s healthcare landscape and identifies commercial opportunities for medical‑device and hospital‑service providers. He notes that Jordan has a population of about 10 million with a per‑capita GDP of roughly $9 k, a very young demographic (≈60 % under 25, <3 % over 65) and modest health‑care resources (≈1.2 doctors and 1.5 beds per 1,000 people). The country functions as a mid‑to‑low‑range medical‑tourism hub, attracting roughly 250 000 foreign patients annually from neighboring regions seeking serious care such as oncology and cardiology. There are about 106 hospitals split evenly among private, public, and university/army sectors. Recent regulation bans the import of used medical equipment, and the market readily accepts FDA, CE, or Japanese approvals for new products. Selch argues that the sweet spot for suppliers is mid‑range critical‑care and hospital‑management solutions—ventilation, monitoring, IT, communications—priced competitively, as hospitals are price‑sensitive while still needing reliable equipment for growing medical‑tourism demand. He concludes with a call to action for international sales support services.
Chapters
So I'm in the downtown of the old city of Amman, Jordan, the capital of Jordan. And let's talk a little bit about the Jordanian medical market. First of all, the numbers: 10 million population, uh, just about $9K per capita GDP. So it's a poor country, a lot of tourism, a lot of extraction. a little bit of farming. The healthcare market up until very recently has been driven by foreign aid, right? People sending back money from the Gulf Arab countries, but also USAID, that kind of stuff. Population is interesting. Less than 3% are over 65. About 60% are under 25, right? So you have a youthful Growing population. Most of the diseases and stuff like that are related to that. Less lifestyle diseases, actually less communicable diseases. They've been taken pretty well care of. About 1 doctor, 1.2 doctors per 1,000 population, about 1.5 beds per 1,000 population. So this is a standard poor Middle Eastern country in a lot of ways. Then we get something interesting. It's actually a center of medical tourism for mid to low range medical tourism. The very rich people don't come here. Okay. But if you're sick and you're from Sudan, you're from sub-Saharan Africa, you're from Iraq, you're from some of the other countries that might not have good medical care, this is where you come. You can get cancer care, you can get treatment for cardio— cardio diseases. You can get treatment for all sorts of different things. Less for things like aesthetics or dental work or that kind of stuff. But really, if you have a major health problem and you're in a country that doesn't have good healthcare and you're not really rich, you're a little bit rich, this is where you come. So they get 250,000 patients a year coming in on top of the population. There are about 106 hospitals divided up pretty equally between private market, public market, and then university and army. I'll lump university and army together just to make the math easy. So that's pretty much, pretty much what you have. What can you sell here? Well, you're not gonna— oh, a couple of other things, a couple of other things that are important, okay? They made a law that says you can't import used medical equipment a couple of years ago, right? Which is pretty cool. Because in a lot of countries like this, that drives the market. They buy used German stuff or used American stuff or something like that. So everything here has to be new. And in terms of certification, if you have FDA, CE, or Japanese registration, you're good. You can come in here, you can get registration right away, and you can sell. Now, what can you sell? Think about anything that goes into a mid-range critical care hospital, right? They're building hospitals, they're renovating hospitals, They're adding hospital beds for medical tourism, and they need that stuff. So they're not going to want the absolute top-of-the-line fanciest stuff, but they do need pretty much everything. So that's where your sweet spot is. Anything that's involved in hospital management, hospital IT, hospital communications, basic ventilation monitoring beds, those type of things at a reasonable price point. They are going to work really, really hard at getting the lowest possible price from you. So remember, when you're ready to grow your international sales, reach out to us. We can help. When you decide it's time to grow your international sales, call us.
