Kasha - Global Sales Mentor | Zach Selch

20 Oct 2020 · 2 min

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2:28

In this short monologue recorded at Moscow DME Airport, the speaker (Zach Selch) shares a personal and cultural exploration of kasha, a staple grain dish in Russia and Poland. He connects the food to Jewish heritage, noting that many 20th‑century Jews have strong feelings about it, and contrasts his own love for kasha with his brother’s dislike and his wife’s aversion. He describes kasha’s historical role as a foundational food comparable to corn in Latin America or rice in Asia, speculates humorously about a possible ancient kasha deity, and details typical preparation methods (broth, mushrooms, onions, mild spices) and its distinctive texture. He mentions the low price—about 25 cents for a large plate in Russia—and recommends travelers try it. The piece concludes with a brief promotional call‑to‑action, urging listeners to contact his firm when they are ready to grow international sales.

Chapters

Hi. I'm in Moscow DME Airport, and I'm eating kasha. Now, if you're Jewish and you were born in the 20th century, you have a strong feeling about kasha. If you're like me, you love it. If you're like my brother, you hate it. But if you don't have a strong feeling about kasha, you should talk to your parents— and you're Jewish and you were born in the 20th century— you should talk to your parents. There's part of your backstory that you don't know. What's the story? Because kasha is one of those things that we all grew up in. I don't know about non-Jews of Polish and Russian background if they ate kasha, but in Russia and Poland, everybody eats kasha. It is like the staple food. It's what corn was to Latin America. It's what rice was and is to Asia, you know, China, Japan. It's the staple of life. And I'm sure that back 1,000 years ago, before the Christians missionized Russia, Russia and Poland, there was a god to kasha. And if I had a chance to worship a god to kasha, I would probably jump right into that religion because I personally love kasha. My wife hates it, so I only cook it at home when my wife isn't going to eat dinner with me or eat with me. But when I am in Russia, I always eat kasha. In case you're wondering, this is what kasha looks like. Delicious. Not Necessarily, maybe it's appetizing as one might think. It's not, you know, pasta with truffles. Really good. Cook it with broth, sometimes with mushrooms, which I don't particularly like with mushrooms, onions, and sometimes different spices. It is not an overly spicy food. It's very flavorful. It has a very distinctive mouthfeel and texture. Anyway, when you're in Russia— oh, and it's like 25 cents for a big plate of kasha in Russia. So when you're in Russia, I would highly recommend you eat kasha. Enjoy. When you decide it's time to grow your international sales, call us.