Zach Selch introduces Tom Payne's book Selling with Charisma, which teaches the skill through structured exercises. Salespeople trained by Payne have transformed their charisma and improved performance. Selch recommends it for salespeople and managers seeking a practical training tool.
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Hi, I'm in the Shibuya train station in Tokyo, and I want to talk today about a book called Selling with Charisma by Tom Payne. Now, full disclosure, Tom Payne's an old friend of mine. He's a great sales manager. I've worked with him. He is really good at training salespeople, and he has a lot of charisma. And this book Uh, is basically about how to train people or train yourself to develop your charisma to help you sell. And charisma is a really important tool and very helpful. And some people don't have it. Some people who are in sales find that they're just not that charismatic. And you would think either you have it or you don't. And Tom's whole idea here is that he can teach it. And he can teach you how to teach yourself in the book. And it's good. I've never considered myself to be a person who lacks charisma, to be perfectly frank. So for me, it's not like I looked at it and said, wow, this is exactly what I need. But you take a look at it and you see the exercises and how he talks through it, and for a lot of people, this is very helpful. And I've actually known people that Tom has trained who got into sales and they weren't necessarily that charismatic. They had other advantages going for them and By working with Tom, they were really able to develop their charisma side of it. So again, Selling with Charisma by Tom Payne. You can get it on Amazon. And really, it's a, it's a good book for people who are in sales who are looking to develop their charisma. If you're a sales manager and you have people who need to work on their charisma, this is an excellent training tool. Remember, when you're ready to grow your international sales, Reach out to us. We can help. When you decide it's time to grow your international sales, call us.
