Zach Selch responds to Willie Lomax's comment about appearance in sales. A shoeshine, crisp clothes, and a confident smile aren't superficial—they're the confidence boost that lets you walk into a room with wealthy prospects and position yourself as someone they trust.
Chapters
Willie Lomax talked about how he'd get through the day on a smile and a shine. And I hate to think that that's all we have going for us as salesmen. I'm sort of torn about that. We have a lot more going for us. It's a vocation that's a lot more than just selling. I think that's a great point. a lot more than just the superficial looks that we have going for us. On the other hand, sometimes that little bit of courage is what gets us through the day, and without that, we're lost. And, and having that shoeshine, that crease in your pants, that nice smile, that good haircut gives you that little bit more confidence to go into a room full of people— maybe they're, they're a lot richer than you, maybe they're a lot better educated than you— and stand your own, establish yourself as a trusted advisor, and really get people to believe you and to Help establish rapport and help them understand that you're going to solve their problem. Remember, when you're ready to grow your international sales, reach out to us. We can help.
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