Teaser: Global Sales Mentor Podcast - Justin Michaels

That's exactly it, the way I look at something like this. I took your book and I read it and I made myself notes. I bet you have a number in your head, but let's say you have 500 tools you're talking about. I'm not going to use those 500 tools. I'm going to use 12 of them maybe. Here's what I've discovered in my time in selling. If each one of those tools puts another $15K or $20K in my pocket over the course of my career, Right? That $10 I spent on your book, that suddenly becomes maybe $150K return on investment over the next 20, 25 years, right? And I can't guarantee people themselves. My experience is every time I take up a tool like that, I see revenue from it, right? Over the course. Great. Because I'm making more time. I'm making more time available to sell. I'm, you know, getting a little bit more efficiency in my sales process. And I don't need all 500 tools. I need 8, 10, 12 good tools from a book like that, right? That's, that's the way I look at it.