Teaser: Leo Prozument on the Global Sales Mentor Podcast

4 Jul 2021 · 1 min

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0:59

Leo Prozument explains that trust is everything in Russian business culture. Break it once, and the relationship ends permanently. Russians are open to partners who bring real value, but they don't forgive.

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Trust is a very important factor in the Russian society and Russian culture, and they are very trustworthy people. So especially in business, they will open their arms to you if they like what you're selling and they like what you offer and they see that there's a potential to get, you know, major rewards from the relationship that you establish with them. So they open their arms to you, and Russian people are extremely Open and transparent. There's really nothing that they hide, and they say what they think, and they do what they say, which is extremely—
But if you screw them over, they don't like that.
It's over. The relationship will be over.
They're totally open. Once you've established that trust, you're their friend, they're totally open. But if you abuse that, you can't fix it, right?
There are no second chances. Absolutely.