Teaser: US Commerce Department Webinar on Best Practices for Global Sales Growth

4 Jul 2021 · 1 min

Watch on YouTube

1:09

Zach Selch warns entrepreneurs that advisors often profit from the markets they recommend. Before entering a new market, check where your actual revenue and buyers are, not where your advisor makes money.

Chapters

I played the saxophone very, very badly. And I came home one day and I said to my mother, you know, my saxophone teacher says that if I had a new saxophone, I'd probably play better. And my mother says, well, how does your saxophone teacher make her money? And I said, well, she gives lessons. And my mother said, yeah, we pay her $7 for a lesson. How else does she make her money? And I said, well, she sells $1,000 saxophones. And the reason I say that is there are lots and lots of people out there who are going to offer you help, and you should be very careful about how they are getting their money in terms of how they help you get into specific markets, right? There are people whose focus is the Japanese market, and they will tell you you should sell to Japan. There are people whose focus is helping you get CE certification, so they might tell you you should go into Europe. You should be looking carefully at where the revenue is, where you are going to be most successful, where the people who can buy your product are before you do anything else.