Zach Selch compares soccer's midfield play to international sales, where progress is slow and wins are hard-won. Unlike high-scoring American sports, sales requires persistence through long stretches with little visible result. The character it builds matters more than the speed.
Chapters
So I'm here in Copacabana Beach in Rio, and one thing I like here is you can grab a beer for a couple of bucks, listen to some samba music, and watch some soccer or other sports going on. There's always sports going on. There was a soccer game going on till about 1:15 yesterday morning outside of my hotel room. And I'm not a big soccer fan, big football fan. I don't get it that much. I played a little bit I played as a kid. My kids played. But what I love about soccer is, you know, most American ball games don't really speak to me. These high scores, you can have basketball where everybody scores every time they touch a ball, or baseball where you get these high scores and things move quickly. And that doesn't reflect the reality of my life. I'm in complex, long-cycle sales. And the midfield game of soccer really speaks to me because these games that last for a while and you get one score, Score goes 0-0, 1-0, maybe 2-1, maybe 3-0 at best, right? That's more realistic in terms of my life. These guys have to work hard for, for a long time in the middle of the field, moving back and forth without scoring. And to me, that's a real character issue, right? It's easy to keep playing and get excited when you're scoring constantly. When you're dealing with something where you might go an hour without scoring, but you got to keep To me, that's sort of the character that you acquire in complex, long-cycle sales. Anyway, so that's my take on soccer. I enjoy it because I feel that it shows the reality of that character-building, long focus when you're not seeing results right away and you got to keep slugging through. Yeah. Anyway, when you're ready to grow your international sales, reach out to us. We can help.
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