Undistractible Book - Global Sales Mentor | Zach Selch

17 Apr 2020 · 2 min

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1:55

In a brief on‑camera segment recorded at Carthage Airport in Tunisia, sales mentor Zach Selch reviews Nir Eyal’s book Indistractable. He explains that the book, while not a traditional business text, is aimed at authors, business professionals, project managers, and anyone prone to distraction. Selch relates his own lifelong struggle with distraction, noting that he generally stays focused but constantly seeks improvement. He praises the book as the best he’s read on preventing distraction, highlighting that it offers 30‑50 concrete, science‑backed tips derived from Eyal’s expertise in cognitive neuroscience. Selch recommends the book as a quick, inexpensive read that delivers value far exceeding its cost. He concludes with a promotional plug, inviting viewers to contact his firm for international sales growth services.

Chapters

I'm in the Carthage Airport in Tunisia, and I want to talk a little bit about a book that I just read called Indistractable by Nir Eyal. It's a fantastic book, not specifically a business book, although it's designed for authors and business people and project managers and anybody who deals with a lot of stuff and has the potential for getting distracted. And if you're anything like me, I get distracted all the time. I fight it. I've been fighting it my whole life. I've come up with some great ideas over the years. I do pretty well at staying focused. I produce really well, which is probably a good sign of being focused. But I always am looking for ways to improve this particular area, and this is the best book I've ever read on Preventing distraction. I'd say there are between 30 and 50 really practical, really specific, really well-explained hints and tips for how to prevent being distracted. That's good. And it's all backed up by science. Nir Eyal is a scientist and he studies and works with cognitive issues in the brain and so on, so he understands What distracts us, what keeps us from being distracted. Anyway, great book, highly recommended. It'll take you a day to read, 2, 3 flights, not very expensive. I'd say it's, it's worth every penny. It's worth 10 times what I paid for it. Remember, when you're ready to grow your international sales, reach out to us. We can help. When you decide it's time to grow your international sales, call us.