Zach Selch shows how a one-page Letter of Intent can cut months off distributor onboarding. The LOI signals intent to work together, pauses outreach to other candidates for a set period, and gets distributors to start work immediately instead of waiting for final contracts.
Chapters
The speed with which we can get distributors up and running once we've identified the right distributor we want to work with is really critical. And one thing that I found was very often, once you've identified the distributor, it can take months. Once you've identified the distributor you want to work with, it can take months. To get them up and running. It can take months just to get through the contract process with them because all sorts of things hold this up. There's a lot of negotiation back and forth, a lot of questions, lawyers get involved, etc. So I came up with an idea of an LOI, which essentially is a short one-pager, and it says very simply, I want— we've decided to work with It's our intent to work with you. I've stopped talking to other distributors for a period of time. That period could be a month typically, because I want to drive the sense of urgency to get that contract signed. Here are the general expectations of what you can expect from me. Here are the general expectations of what I am going to expect from you. And I hope that we can keep working. Now what I found is that once the distributor has As soon as a distributor has a signed piece of paper like this, typically they're going to start working. Otherwise, they're going to wait until the agreement is signed, which might take you months. So the LOI is a good way to get your distributor up and running earlier rather than have them wait. Remember, when you're ready to grow your international sales, reach out to us. We can help.
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