Yemini Medical Market - Global Sales Mentor | Zach Selch

19 Apr 2020 · 2 min

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1:31

In this brief presentation, Zach Selch outlines the characteristics of Yemen's medical market and offers practical advice for companies seeking to sell health‑related products there. He notes that Yemen has a population of about 30 million people but extremely low per‑capita healthcare spending—approximately US $58 per year—making it a very poor market. Ongoing civil war has created severe logistical hurdles; most imports must be routed through NGOs or other third‑party humanitarian channels. The primary health challenges are malnutrition, communicable diseases, and unsafe water supplies, typical of war‑torn regions. Selch advises targeting low‑cost, robust products that directly address these needs, rather than expensive high‑tech solutions. Successful market entry hinges on partnering with organizations experienced in NGO distribution. He concludes with a call‑to‑action, inviting interested firms to contact his team for assistance in growing international sales.

Chapters

Let's talk about the Yemeni medical market. It's a small market, 30 million people, very, very poor. The per capita spending on healthcare countrywide is $58, so it's not a lot of money. They've been dealing with a civil war for years. They have a lot of logistical problems. To get stuff in, you typically have to go through an NGO or some other type of third party. But what are the problems they have? Malnutrition, communicable diseases, and problems that— like that that you have in countries that are war-torn or dealing with violence, poor water supply. That type of thing. So if you sell something that answers those problems, that deals with communicable diseases, that deals with helping get better food supply or better clean water supply, those are the type of things that there's a demand for in Yemen. If you have robust products, not necessarily expensive products, on the low, low price side, these are the type of things that you can get into the Yemeni market. And what you want to do is Partner with somebody who deals well with NGOs. Remember, when you're ready to grow your international sales, reach out to us. We can help.
When you decide it's time to grow your international sales, call us.