In this interview excerpt, Zack Kass explains why he left his role as head of Go‑to‑Market at OpenAI to travel the world speaking to large audiences. He frames his decision around the belief that humanity stands on the brink of the most profound industrial revolution ever, driven by AI. Kass argues that the era of merely automating broken workplace systems is insufficient; instead, we must adopt AI immediately—"the time to adopt was yesterday"—and redesign institutions based on principled, existential thinking to harness AI’s capacity to dramatically reduce suffering.
You were head of Go to market at OpenAI at one of the most exciting moments in technology, maybe of all time. But you're not in OpenAI's headquarters anymore. You're traveling around the world, speaking to audiences of tens of thousands of people. Why did you choose to make that change? And why are you here today?
We are on the verge of the most profound industrial revolution in human history. I've had the privilege of seeing the future and I'm here to tell you that it's not just going to be okay. It's going to be amazing. This is how you can prepare. It is no longer when you should adopt, but what you should adopt. The time to adopt was yesterday. We are staring down the barrel of a technology that has a chance to reduce suffering in unimaginable ways. First, principle thinking is existentially important. It is not sufficient
to simply automate the brokenness in your your workplaces.
This is an incredible opportunity in human history to reinvent and redesign the systems that have created all this bureaucracy and cruft. I am a techno optimist, but I basically just believe that the future is only as bright as we're able to imagine it. Your professional success, our success as a species is going to become about how well we can imagine a future that we want to live in and the courage to build for it. It.