Google Ads Myths: People Don't Buy the 1st Time
13 Aug 2026 · 1 min
0:34
In this brief monologue, Aaron Young debunks the common belief that users see an ad, click it, and purchase the product on the same day. He argues that first‑day conversions are exceptionally rare—around 0.01%—and that most consumers, including himself, take days to weeks (7‑28 days) to move items from cart to purchase. Young advises marketers not to assume their customers will behave differently from typical online shoppers and to set expectations and strategies accordingly.
