Aaron Young walks through diagnosing a Google Ads account that stopped working. Check your Change History over 3 to 6 months to find when performance dropped, then review what changed in the week before and after that dip.
If your Google Ads account was working and now it's not, this is the easy way that you can diagnose to find out what went wrong. So what you want to do is you want to go into your Google Ads dashboard and you want to go into your change history. Now ideally, we want to be looking at data if you've got 6 months, so 3 months, 6 months. And what you want to be doing is you want to go through and have a look at and you can see where your performance starts to dip. And then when your performance starts to dip, I want you to look 1 week either side of any changes that you make. And one thing you do need to keep an eye on, because it may be a change which is not related to the actual campaign which has dipped, so look at your complete change history, and then that will help you diagnose what you need to do and what optimizations you need to make in order to turn around that performance of your account.
