Aaron Young breaks down vertical scaling, where you increase spend on your best keywords until ROAS drops, and horizontal scaling, where you expand to new keywords, placements, and colder audiences. Know when to switch between them to grow toward six-figure monthly budgets.
If you want to scale your Google Ads account, so say for example, you're spending $5,000 a month, and you want to get up to $50,000 a month, or you may be already spending $50,000 a month, and you want to get above 6 figures a month inside of your spend for Google Ads. Now, regardless of what anyone says, there's only 2 mechanisms that you can use to scale your Google Ads account profitably. And this is what we call vertical and horizontal scaling. So what I want you to think about here is vertical, And then we want to think about horizontal. Alright, so with that vertical scaling, what I want you to think about is this is already your keywords, your products, or your services. And this is where you're already spending your money. And all you're doing here is that you are just increasing the amount that you're spending. So for example, right now you might be spending, you know, $5,000 a month, and then you might be able to get it up to $7.5K a month. And then so on and so forth. And that may cap out at $10K, may cap out at $20K, depending on your niche, depending on your country, depending on a lot of different factors. But essentially what you're doing there is you're just increasing the amount of money that you're spending on these current keywords, products, and services until it no longer becomes profitable inside of your Google Ads account anymore. Your second option is what we call the horizontal scaling. Now what horizontal scaling is, is is essentially at some stage with those keywords, products, and services, you need to reach out to new keywords, new products, new services, or new placements. And this is why I love Google Ads. So for example, if you are only on search right now, you might actually start scaling by going onto the Display Network, or you might start scaling again by going onto YouTube, or another option, you might scale again by going for new keywords or search terms you haven't even targeted before. Growing out from there. But you can see the concept from here. There's 2 options you've got: spend more money where you're already getting great results, but eventually that is going to stop, and then you need to come over to horizontal scaling where you're reaching out to new keywords, new search, new search keywords, new display, YouTube, even new audiences. But essentially you're reaching out to a colder audience, and that is how you profitably scale with Google Ads.
