Aaron Young ranks the five most important priorities for Google Ads in e-commerce. The Google Feed comes first because a broken feed kills Shopping, Performance Max, and Demand Gen campaigns. Campaign structure and consolidation rank second, while creatives rank last.
Let's play a Google Ads game. And it is, what are the top 5 Google Ads priorities? And let's play the e-com edition today. All right, so how this works is every time I click the screen, it's gonna give me an option. I'm gonna rank it from 1 being the most highest priority down to 5 being least important. All right, let's go. Creatives. Creatives on Google Ads, I'm gonna give that a 5. Audience targeting, I'm only gonna move that one up. I'm gonna put that at a 4. The reason being is because yes, audience targeting is really, really important inside of Google Ads. Ads, but it's remembering that Google Ads is a demand capture first platform. So creators and audiences is really, really important, but it's not gonna be up the top. I hope I haven't ruined it. Okay. Campaign type and account structure. I'm actually gonna put this as number 2. Now, the reason why I'm gonna put it as number 2 is because especially now in 2026, we're seeing better results with a more consolidated structure. A lot of e-commerce brands make a mistake by just having an overly complicated structure with too many campaigns. Google Feed. I don't know what's coming out, but this has to be number 1. Underestimated. If you don't have your Google Feed set right, none of your campaigns are going to work, especially if you're going to be doing anything inside of Shopping or Performance Max or even Demand Gen. Google Feed is the number 1 priority apex thing you need to be focusing on if you want success with Google Ads for e-com. And number 5, Smart Bidding. Yep, I'm pretty happy with that results. How would you rank the top 5?
