In this tutorial Aaron Young explains how to scale Google Ads spend (from $10k up to $100k+ per month) to generate high‑quality leads. He argues that the key to rapid growth is maximizing the number of conversion actions at the campaign level each week, rather than obsessively building massive negative keyword lists or dozens of ad groups. Using a US legal‑market case study with notoriously high CPCs, he demonstrates a streamlined account that runs only four keywords (two broad match, two exact match) and still drives just under 50 conversions per week, delivering higher profit despite lower spend. The message is clear: focus on campaign‑level conversion volume, keep the keyword set minimal, and avoid over‑segmentation, which only inflates costs without increasing leads.
Chapters
If you need to get more high-quality leads for your business at scale, so you're a business that seriously wants to grow. So you're wanting to spend, you know, more than $10,000, $20,000, $30,000, even above $100,000 a month inside of Google Ads. Right now, what you need to be focusing on is getting as many individual conversion actions triggering through a campaign as possible. If you think you're going to get there just by building out negative keyword lists and building out multiple ad groups, you're never going to get there. And in fact, it's going to cost you a lot more money. The fastest way to scale with Google Ads and get high-quality leads right now is to pay laser-focused attention on the number of conversions which are coming in at a campaign level every single week. When you do that, it means you don't have to worry about building out massive negative keyword lists. You don't even have to worry about building out massive ad groups. Let me show you a campaign right now. We've got 4 keywords, 2 broads and 2 exact matches, and let me show you the results. Also, for context, this is in the legal field in the US, which many people know is brutal when it comes to CPCs. So this works also in highly, highly competitive markets. So what I want to show you in through here is that up here is where they're running the highly segmented campaign, spending over $100,000 a month. And this is the key column you need to look at, the total value. When we added in this more streamlined account, less spend, and in through here, actually more and higher value profit for their business. And if you don't believe me, let's look at their keyword structure. Now I've had to blur out the actual keywords, but you can see broad match, broad match, exact match, exact match. And the reason for why we can do this is I want you to look in through here, the number of conversions we are pushing in. And you can see here that we're pushing in just under 50 conversions a week into that business. And for me, if you're serious about scaling Google Ads and getting more high-quality leads for your business, that's what you should be focusing on— getting as many high-quality leads coming into that individual campaign level. If you segment it out too much, you're just going to be paying more and more money for those individual clicks and not getting as many conversions.
