Profitably Scaling Google Ads 💪

If you're serious about profitably scaling your Google Ads campaigns, this is what I want you to focus on, and it's what I call the Bodybuilder Principle. And the reason for why I like this principle is because I want you to understand that when it comes to profitably scaling your business with Google Ads is that you need to understand is that this is done in seasons. So there's a season when you want to go through and increase your size or the amount of revenue coming through, and then you want to go through and focus on your efficiency. And the reason why I call it the bodybuilder principle is, you know, clearly you can see I'm not a bodybuilder, but I do have a friend who has gone through a bodybuilding competition. And this is what they explained to me, is that when they were prepping for a competition, they firstly had to get bigger and then they had to actually cut the waste. So it was all about focusing on growing the muscle and then about cutting the fat. And that's what I want you to think about when it comes to your business, is that we want to think about it in phases. When, when we're looking at Google Ads, is that what we are focused on in the first phase of the growth stage, or the bulking stage, as you want to call it, is that when we're looking at this, is that we are looking at growing revenue. And then when we come to the next stage, and let's use a different color here, is that what we want to do is we want to get the costs down. So, so we're looking at increasing the profit. Now, we still want this revenue, and what we want to do here is we want this revenue to be maintained, but we want to cut the costs. And then when we're ready to grow again, is that this is when we're focusing on the revenue again. And then when we go to the next stage is that we wanna focus on those costs going down. So it's important to note that when it comes to growing with Google Ads, I want you to think about it's not always in a straight line. Is that, remember the bodybuilding principle. Firstly, you wanna focus on growing your revenue, then you wanna increase your efficiency, so cut out some of that fat, then we wanna grow again. Now, a big thing that people ask is how long does each stage of these take? So when we're looking at working with a business owner to profitably grow their business, We show them this principle and we go, look, over a 12-month period, let's lock in 2 bulking stages where we're looking at really just focusing on revenue, driving up that total revenue. We still wanna do it profitably, but revenue is more the focus. And then we're also gonna focus in on 2 3-month stages where we're wanting to maintain that revenue. So we don't wanna lose that revenue, but let's work on getting it more efficiently. So then we're, you know, looking at focusing on dropping down our cost per conversion rates or increasing our ROAS. So when it comes to scaling Google Ads, remember the bodybuilding principle.