Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

4 Intangibles That Drive 80% of Value

15 Sept 2025 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "4 Intangibles That Drive 80% of Value" (created 2025-09-15). The excerpt is a business-focused talk by a single speaker (labeled SPEAKER A) explaining that intangible capital makes up roughly 80% of a company’s value and advising owners to accept external critique—likening it to a doctor’s health check—to identify improvements that enhance current performance and long-term value.

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And these intangible capitals make up 80% of your company's value. The hard part about it for an owner is you're going to have somebody critique your business in a deep way for the first time, and it's a little uncomfortable, right? Right. You have to understand, though, just like a doctor would be, you know, giving you a health checkup, they're just giving the pulse of the business. And so what I think the benefit is, is, again, if you can get over that uncomfortableness and really lean into it, you'll find things that you could be doing better today that make you have a better company now. And a one that has a longer-term value.