Up to 80% of Fortune 500 company value comes from intangible assets like culture, talent, and customer relationships. Buyers will walk away or slash valuations if they sense weak culture or broken social norms.
So, it's so interesting to hear you say that. And if you look at the Fortune 500 companies and their current valuations, as much as 80% or more of the value of a company comes from intangible capital, which is, you know, very oftentimes things like the culture that you've created, the people that you have, the relationships that you've built with customers, the processes. But even those processes are largely informed by the culture that you've created and all those things. And so, it's not surprising that it would be even kind of a close number 2 in terms of what drives the value, and certainly a deal breaker for a lot of companies that, you know, if they saw that there wasn't that intangible capital there around the culture and the social norms, that it could really, you know, derail an opportunity.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
