95% of your target market isn't buying right now. That means you need to stay top-of-mind so when they do start looking, your brand is the first one they remember. Generic ads won't cut it; you need ongoing, relationship-focused outreach.
That's right. Well, and in B2B, you know, there's the statistic that we, we quote all the time, which is, you know, 95% of your target market is not in market at any given time, but you still need to be top of mind with them so that when they do decide to actually do something that you can help them with, you're someone that they think of. And that this is one of those key ways to do that, uh, that really is, you know, much more focused than just buying ads that maybe people see and maybe it makes an impact and maybe it gets remembered versus really making an impact.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
