A Pittsburgh piano tuner uses Zapier to send automated handwritten thank-you notes after each tuning. Customers keep the notes on their pianos, next to graduation announcements and family photos, in one of the most valued spots in their homes.
We do have a piano tuner in Pittsburgh, I believe, and he tunes your piano. He then doesn't see you for a year because your piano only needs to be tuned once a year. When he returns to your— he sends you an automated thank you note. He's hooked us up through Zapier. A year later, when he returns to tune your piano a second time, he often sees that handwritten note standing up on the piano. So not only was it opened, Not only was it read, it was kept. And where was it kept? It was kept on their most prized possession in the home, the piano. And the space on that piano is often reserved for graduation announcements and family photos, right? You as a marketer, and all businesses are marketers in some way, cannot buy that real estate.
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